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BizReport | Mobile Marketing October 09, 2012

Starbucks to enable mobile 'digital tip'

Mobile continues to play a major role for the Starbucks coffee chain. Recent announcements prove its success and reveal how the company plans to further expand their mobile offering. ... >>

BizReport | Mobile Marketing March 28, 2011

Starbucks racks up 3 million mobile payment app users

Earlier this year I reported the launch of Starbucks' branded mobile payment system. A couple of months down the road, and millions are getting their caffeine fix with a wave of their mobile device.... >>

BizReport | Trends & Ideas archives August 10, 2009

Online marketers harness the power of crowds

Savvy online businesses are beginning to realize the power of crowdsourcing, in particular online marketers who are increasingly opening up the tasks of designing ads, writing copy and even marketing research to large groups of people across the globe.... >>