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BizReport | Advertising archives October 10, 2007

Sony announces new in-game ad business unit

Sony Computer Entertainment America has announced a new business unit dedicated to in-game advertising.... >>

BizReport | Advertising archives July 04, 2007

Nielsen, Sony partner to track game usage

The Nielsen Company has inked a deal with Sony Computer Entertainment of America to create a new system for measuring what games people play and how often they play them.... >>

BizReport | Social Marketing April 26, 2007

Sony to launch video-sharing site in Japan

Sony is rumoured to be launching a video-sharing site in Japan this Friday, prior to a global roll-out later this year.... >>