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The mobile space is ripe with consumers engaging with businesses on a local and national level. But new data out from Solve Media indicates the mobile space is also ripe with bots, which may waste $1 billion in ad dollars... >>
Beginning in Q4 2012 the buzz around native advertising, or placing ads/content in relevant locations throughout the online space, began getting more attention. Now a new kind of native is out, this time to help brands better measure the online... >>
New data out from Solve Media shows the use of BOTS continues to increase, with usage spiking around the globe during Q4 2012. According to the report the increase in shopping and advertising activities during the 2012 holiday shopping season... >>
With all the buzz about how social media took off during the Olympics, how brands engaged fans of the athletes and teams, there is one more way businesses can become more relevant during high profile events like the 2012 Olympic... >>
In the online commerce space consumers are looking for better ways to find products, share information and get good deals. Three new additions to the space may do that for shoppers, but will offer retailers and brands a nice reward,... >>
Ever wonder if those pre-roll ads are actually being watched? Or skipped over? Many brands have and a new release from Solve Media may keep those viewers watching. YouTube, arguably the largest video site, began allowing viewers to skip pre-roll... >>
Those little boxes next to online forms, blogs and sign-up sheets aren't good for anything other than a headache, right? Wrong, actually. New data from market leader, Solve Media, finds the case for CAPTCHA-based ads is gaining momentum. ... >>
Do you know what your average Click Thru Rate (CTR) is? Do you know that CTR may not mean a thing when it comes to brand or message recall? A click, according to some reports, may be a simple mistake.... >>
A different ad type may give brands a boost when it comes to recall. According to a recent study by Keith E. Niedermeier, Ph.D. and Corey Pierson, type-in ads boosted brand recall by 65% and message recall by 35%. That... >>
- Yahoo introduces one-stop business listing dashboard for SMBs
- Nielsen reveals habits of second-screeners
- Why your coupons need mobile
- Jivox, vSplash push interactivity with platforms
- Younger B2B buyers' online purchase behavior ignored by suppliers
- Portrait of an affluent consumer
- U.S.: 41 billion online videos watched in May
- Accenture: Execs have tech, need talent to make sense of data
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