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BizReport | Advertising December 19, 2012
Partnership rewards gamers with real-world goods
A new partnership between SocialVibe and Placecast will change the way gamers engage with ads and how advertisers engage with gamers. Through the partnership Placecast will power geo-fences for SocialVibe advertisers, offering virtual currency as well as real-world discounts and... >>
BizReport | Social Marketing June 22, 2012
SocialVibe expands leadership roles
Three additions to the SocialVibe team may push the company farther afield. John Capano, Brett Lofgren and Bob Lonigro are all online ad veterans; the company hopes their new roles will continue their rapid growth.... >>
BizReport | Social Marketing May 02, 2012
How Kia gamified ads pushing purchase intent, product awareness
Online gaming continues to grow, but it isn't just the game space that is seeing an impact from the popularity of the pastime. Gamification within the ad space is beginning to hit its stride as more brands offer shoppers -... >>
BizReport | Advertising September 19, 2011
SocialVibe: Incentivized ads capture most consumers attention
If you think offering an incentive for consumers to watch or engage with a brand's ad doesn't work, think again. A new report finds that incentives work to first get consumers to engage and then to act on that engagement... >>
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