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A new partnership between SocialVibe and Placecast will change the way gamers engage with ads and how advertisers engage with gamers. Through the partnership Placecast will power geo-fences for SocialVibe advertisers, offering virtual currency as well as real-world discounts and... >>
Three additions to the SocialVibe team may push the company farther afield. John Capano, Brett Lofgren and Bob Lonigro are all online ad veterans; the company hopes their new roles will continue their rapid growth.... >>
Online gaming continues to grow, but it isn't just the game space that is seeing an impact from the popularity of the pastime. Gamification within the ad space is beginning to hit its stride as more brands offer shoppers -... >>
If you think offering an incentive for consumers to watch or engage with a brand's ad doesn't work, think again. A new report finds that incentives work to first get consumers to engage and then to act on that engagement... >>
- Consumers, like many marketers, don't know what native advertising is
- Travel: Paid search spend continues downward trend
- Why developers need to test apps
- Unruly: SocNetters buzz about getting buzzed
- Survey: Friends, not search, pushing mobile video
- Release leaves power of the brand with the brand
- Pinterest improves product engagement with Rich Pins
- ONS data reveals the U.K.'s 7.1 million disconnected
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