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BizReport | Social Marketing March 16, 2010

Unica survey reveals marketers' continuing enthusiasm for social media

Marketing technology provider, Unica, has released findings from its international survey into the level of social media technology adoption, usage and expected usage by direct and online marketers. ... >>

BizReport | Social Marketing March 09, 2010

FuzeBox's TweetShare gives marketers more options

A new interface for social hub Twitter should give marketers a bit more control and input into the social world. TweetShare, a new platform from FuzeBox, gives brands and marketers the ability to publish content, promote offers or products, create... >>

BizReport | Social Marketing March 08, 2010

Luxury brands will find affluents on social networks

Brands who deem themselves a cut above social networks, like Facebook, should reconsider in light of new research that shows not only are the majority of affluents involved in social networking, they're also using social media to check out luxury... >>

BizReport | Mobile Marketing March 04, 2010

Women dominate mobile social networking scene

Hands up who thinks teens are the most prolific users of mobile social networking. Sorry, you're all wrong. Women are not only dominating social gaming and social networks on the Internet, they're also the single most active group accessing social... >>

BizReport | Email Marketing March 02, 2010

Social networking isn't strangling email

The time Internet users spend with email does not seem to have been affected by the rise in social networking, despite earlier speculation that it would. Such are the findings of Merkle's 2010 "View from the Social Inbox" report.... >>

BizReport | Social Marketing February 18, 2010

PopCap Games: Typical social gamer is female and forty-three

Over the last couple of years studies have shown how the numbers of women involved in gaming, online and console, have increased. PopCap Games' new research in the U.S. and U.K. shows how games on social networks are also experiencing... >>

BizReport | Social Marketing February 15, 2010

dotCommerce: Over half U.K. retailers not using social media

Under half of Britain's retailers have some sort of social media presence, according to new research from dotCommerce, and of those that do few are making the most of the channel. ... >>

BizReport | Social Marketing February 12, 2010

Growth in number of tweets continues

The number of tweets has increased 100% since August 2009, according to new research, and January's figures show no sign of a decline in growth any day soon.... >>

BizReport | Social Marketing February 12, 2010

Social media - it's about listening as well as selling

Every other report nowadays appears to be about whether or not current social media offerings are a fad or the future of the Internet. Some reports claim that once they drop out of favor with the younger generations they will... >>

BizReport | Research February 09, 2010

Report: Aussies spending more time online in the same places

When it comes to time spent online, nearly every consumer on every continent is spending more time online. They are reading news, checking email and social networking. Here is how things are breaking down in the Australian online marketplace according... >>

BizReport | Blogs & Content February 05, 2010

Teens and young adults find blogging sooo last decade

A new report by the Pew Research Center finds that it's not hip to blog anymore as social networking sites become the "in" place to hang out.... >>

BizReport | Social Marketing February 02, 2010

92% SMB owners recommend business-focused online networking

A survey of small businesses in the U.K. reveals that the vast majority support and recommend the use of networking online via business-focused websites such as LinkedIn and Xing.... >>

BizReport | Social Marketing January 18, 2010

66% of U.S. Government agencies using social networking tools

A study released earlier this month by the Human Capital Institute (HCI) and people management software provider Saba found that a large number of U.S. government agencies are using some form of social networking tools. ... >>

BizReport | Social Marketing January 15, 2010

"Max Connectors" valuable targets for marketers

MarketingSherpa has identified a group of consumers they feel are especially valuable targets for marketers due to their ability to spread the word so widely.... >>

BizReport | Social Marketing January 11, 2010

Go large with your Facebook Page profile picture

Businesses with Facebook Pages need to ensure they stand out in a crowd and present a cohesive, branded experience to their visitors and members. There is an often-overlooked method of overtly branding a business Page - the profile image size.... >>

BizReport | Social Marketing December 17, 2009

New Facebook data illustrates the socnet's ethnic diversity

The data team at Facebook has released some interesting stats on the racial make-up of the social network's audience which show the user-base has become increasingly diverse since its early days.... >>

BizReport | Social Marketing December 14, 2009

Facebook Connect celebrates successful first year

Facebook Connect is celebrating its first birthday with some well-deserved back-patting after clocking up millions of users across a huge number of websites and devices. ... >>

BizReport | Social Marketing December 02, 2009

Crowd Science finds users regret some social statements

Although the lid is off the social networking jar and isn't likely to go back on, some consumers are regretting signing up in the social space. According to a new report from Crowd Science, teens and women are the most... >>

BizReport | Social Marketing November 16, 2009

Facebook enables advertisers to target friends of fans

Facebook has made it easier for advertisers to reach more people on the social network. Thanks to the newly released feature, "friends of connections", the reach of advertisers on the social network has exploded.... >>

BizReport | Social Marketing October 22, 2009

Pew: One in five Americans publish, read status updates

Americans are quickly taking to publishing and reading status updates either on micro-blogging platforms such as Twitter or social networks, according to Pew's latest Internet and American Life Project report.... >>

BizReport | Email Marketing October 16, 2009

Email a stepping stone to social media success

According to a new study conducted by Harris Interactive and commissioned by Pontiflex, consumers are far more willing to share their email information with brands than their social networking details, demonstrating that email remains a key tool even in social... >>

BizReport | Social Marketing October 12, 2009

Hitwise: Facebook experiences 194% YoY market share growth

The social networking site Facebook is proving it's no fad as its market share continues to grow at a pace and time spent on the site rises, according to new data released last week by Hitwise.... >>

BizReport | Social Marketing October 05, 2009

Why do women outnumber men on major socnets?

A social media guru has published statistics that prove what many have known for some time - women are the dominant sex on social networking hubs. But why?... >>

BizReport | Social Marketing September 23, 2009

Study: Consumers go mobile with Twitter

When it comes to social networking, consumers can be found logging on and sharing details from daybreak until midnight. But, when it comes to one particular social networking tool, consumers are doing much more. A new Crowd Science study finds... >>

BizReport | Social Marketing September 18, 2009

Still think Facebook's a fad?

If Facebook is a waste of time, a fad, a flash in the pan, then how come its membership and the average amount of time spent on the social networking site both continue to rise?... >>

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