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BizReport | Advertising May 20, 2016

Top 3 tips to increase localization

Localization and transcreation (creating entirely new content for the right cultural fit) must be used in conjunction with translation to deliver native brand experiences that reflect more than an audience's language. One expert explains how to deliver better localized content.... >>

BizReport | Advertising May 19, 2016

Ad Roundup: Personalization solutions

Personalization is the keyword for two announcements this week in the online space. Both Smartling and Grey Jean Technologies are pushing farther into the personalization realm. ... >>

BizReport | Ecommerce May 19, 2016

Expert: Why brands need localization

According to the US Chamber of Commerce most of the world's purchasing power and consumers live outside the US. What this means for US based businesses, whether they are global brands or just starting out, is that localization is the... >>

BizReport | Advertising April 12, 2016

Ad Roundup: Platforms for mobile, targeting

In today's advertising roundup, three announcements that should strengthen brands' position on the web and in the mobile space. ... >>

BizReport | Blogs & Content November 10, 2015

Study: Brands need to think translation for success

Whether a business is focused on a specific region in their home country to looking to expand across the globe, translation can be a strong tool in their arsenal. That according to a new Smartling report, which notes that targeting... >>

BizReport | Advertising July 08, 2015

Ad Roundup: Platforms to increase relevance

In today's advertising round-up a trio of announcements setting online brands up for better engagement through translation, experience and relevance. ... >>

BizReport | Advertising May 04, 2015

Top 3 tips to better engage Hispanic consumers

Cinco de Mayo is just a day away, but for brands to truly engage Hispanic consumers requires more than a flyer or banner announcing the day. One expert offers his top 3 tips for brands to better engage this population.... >>

BizReport | Advertising May 01, 2015

Expert: How to engage Hispanic shoppers

If your organization only does business in the U.S., you may think you don't need to worry about providing multilingual websites, mobile apps and other digital content to your customers. But this is a major misperception, according to one expert.... >>

BizReport | Search Marketing March 12, 2015

Top 3 tips for a strong international SEO strategy

Leveraging the right translation resources is crucial for brands because poorly translated content is worse than not doing it all, says one expert, and it certainly won't help your international SEO strategy. ... >>

BizReport | Search Marketing March 11, 2015

Why brands need to think hard about international SEO strategy

While SEO is a priority for every marketer today, many don't realize that they are missing out on new business opportunities by only targeting the English-speaking world. Companies that have customers around the world - or multilingual customers in the... >>

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