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BizReport | Advertising archives June 15, 2012

Skype invites advertisers to join the conversation

The screen displayed during Skype audio calls has been re-zoned as advertising real estate. Non-subscribers and those without Skype Credits will now be presented with targeted ads that Skype hope will work their way into the conversation. ... >>

BizReport | Internet June 02, 2011

Pew reveals rise in number of phone calls made online

A few years ago just a few American Internet users were making phone calls online. According to the Pew Research Center's Internet & American Life Project the number of people taking advantage of online phone calling has risen significantly.... >>

BizReport | Advertising archives March 08, 2011

Visa first to use Skype ads

Skype has announced plans to monetize its millions of monthly users by integrating large display ads within its free video calling platform. ... >>

BizReport | Research archives December 22, 2006

Broadband To Reach 50% Of U.S. Homes

According to a new report from eMarketer, broadband Internet access will reach 50% of U.S. households in 2007. Why is this an important number? Because more and more of these homes are using the value-added perks that broadband access brings.... >>

BizReport | Trends & Ideas archives November 09, 2006

Skype Testing New Features

New software from free talker Skype is testing user friendly click-to-call features with an e-commerce bent as well as group chat for blogs. ... >>

BizReport | Law & Regulation October 06, 2006

Skype As A Traffic Monitoring Tool - It’s Possible

Skype, the VoIP company that originally launched as a consumer venture, is increasingly being touted by professional online marketers as indispensable to their marketing efforts. A major deterrant however is Skype’s invisible security protocol. Now, an external company has created... >>

BizReport | Internet September 13, 2006

Free Calling for Mac Users

Internet communications company Skype, owned by online auctioneer eBay, has launched a free calling service for Macintosh users. This early version of their web-based calling software lets Mac users place free calls to other online users.... >>