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BizReport | Advertising archives October 19, 2017
Marketers failing at personalization
Despite the wealth of customer data available - or perhaps because of it - marketers continue to struggle with personalization. That's the word from Sitecore; their global study finds that while most (79%) marketers believe personalization is a priority, they... >>
BizReport | Ecommerce archives October 11, 2016
Survey: Brand experience improves loyalty
There is new data out today from Sitecore, indicating that nearly half (44%) of sales are now coming from online channels, but brands continue to struggle with good engagement, and returning customer numbers. ... >>
BizReport | Ecommerce archives June 07, 2016
Study: Customer experience could push revenue up
A solid customer experience could be more beneficial than many brands realize. According to new data out from Sitecore, a good customer experience could push revenue lines up as much as 11%. ... >>
BizReport | Mobile Marketing May 10, 2016
Survey: Brands aren't ready for mobile
While many brands have pushed quickly into the mobile space, one new survey suggests those brands aren't ready for the expectations of their mobile customers. According to SiteCore's survey 4 in 10 mobile brands don't have an actual mobile strategy.... >>
BizReport | Mobile Marketing February 23, 2016
Survey: Mobile experience falling short
The digital experience is becoming more and more important, but according to one new survey a growing number of consumers are finding their mobile experience is not living up to their expectations. Just how important is 'experience'? Very, find the... >>
BizReport | Advertising archives October 21, 2015
Ad Roundup: Enhanced connection tools
Two new ad releases this week should give consumers better context and relevance to the ads served to them. Details in today's ad roundup. ... >>
BizReport | Advertising archives April 15, 2015
Ad Roundup: TV, mobile and B2B tools
In today's advertising roundup: a B2B brand is re-branding while two new partnerships should smooth the way for advertisers in the TV and mobile spaces. ... >>
BizReport | Advertising archives December 18, 2014
How data will influence 2015
Cultivating and assessing data from online campaigns has become a huge focus for many businesses. New divisions have been created and more and more targeting is used to help find those lucrative shoppers. One expert offers his take on data... >>
BizReport | Ecommerce archives November 26, 2014
Top 6 tips to set retailers up for the 2014 holidays
The busy holiday season is upon us, but there is still time to tweak strategy to make the most of it. One expert offers his top 6 tips for retailers to create a solid strategy for the New Year.... >>
BizReport | Advertising archives April 30, 2014
Sitecore, Jun Group releases widen reach
Two new releases this week are set up to widen the reach of both advertisers and causes/charities. Here are the details. ... >>
BizReport | Advertising archives March 12, 2014
AdRoundup: Video, mobile and social offerings increase connectivity
This week marks a slew of new offerings that are geared for both active and developing ad campaigns as well as the customer service side of the online business space.... >>
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- Study: More merchants choosing Facebook ads
- Reports: Shifting loyalty, better information key to shopper engagement