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BizReport | Advertising June 07, 2017

Ad Roundup: Releases for video, data

In today's advertising roundup, two new releases into the digital space, with both data and video at their core. And, a name change for an omni-channel experience platform. ... >>

BizReport | Advertising April 17, 2017

Ad Roundup: Upping personalization keys

In today's advertising roundup, a trio of releases that focus on personalizing the advertising experience to increase customer engagement. ... >>

BizReport | Advertising September 23, 2015

What the Simulmedia, TiVo Research partnership means for data

This week Simulmedia and TiVo Research announced a partnership that will give brands independent verification to their television campaigns. What does this mean for the TV space? ... >>

BizReport | Blogs & Content July 09, 2015

Video Roundup: Platforms to ease video creation, mediation

In today's video roundup: a trio of releases set up to help brands capitalize on video advertising. ... >>

BizReport | Advertising June 10, 2015

Ad Roundup: TV and AI solutions and a new integration

In today's advertising roundup, a new solution for buying TV ads based on behaviors and a new solution using artificial intelligence to optimize ROI. ... >>

BizReport | Advertising March 10, 2015

Study: Brands supplementing TV with digital video

Several studies over the past couple of years have noted the importance of mixing television buys with digital video buys, and it seems many are taking that advice to heart. According to one new report more than half of CMOs... >>

BizReport | Research March 09, 2015

Simulmedia adds targeting to TV buys

Television advertising used to be a guaranteed thing: if a business bought an ad for a network show during prime time millions of people would see it. That has changed with the advent of DVRs, streaming content and season-long DVD... >>

BizReport | Advertising October 21, 2014

Report: Product placements can recoup commercial losses

New data out from INFORMS shows product placements can curb audience loss during commercial breaks by up to 10%. According to researchers product placements reduce the amount of time television viewers 'turn away' from programming during commercial breaks.... >>

BizReport | Advertising January 17, 2013

Top 3 tips for video ad buys

The video audience has an ever changing face, whether brands are looking at online or offline programming. A new report out from Simulmedia may help some brands better connect with that audience.... >>

BizReport | Advertising July 20, 2012

4 new releases to change ad space for mobile, cable, online

Four new releases into the ad space could change the game for many advertisers by providing better analytics or monetization options. ... >>

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