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BizReport | Advertising archives August 24, 2011

Survey: Brands betting on social for holidays

Many brands are looking to social to help push their name recognition to the next level this holiday season. According to the Bizo survey brands are betting that social shopping will take them into the fall season and then straight... >>

BizReport | Social Marketing June 08, 2011

Silverpop: Marketers missing opportunity to grow email database via Facebook Page

Brands on Facebook are missing out on the opportunity to grow their email database because they are not providing an opt-in mechanism on their Pages, according to a new survey from email marketing firm Silverpop. ... >>

BizReport | Email Marketing February 15, 2011

Email trend: cart abandonment campaigns?

The next big trend for email marketers may be more about building a relationship than making a sale. According to a recent survey from Silverpop more than three-quarters (83%) of emailers will begin sending shopping cart abandonment emails by year's... >>

BizReport | Email Marketing December 21, 2009

40% of email marketers to increase budgets next year

While over a third of marketers don't believe the recession will end anytime soon, four of out 10 intend increasing their email marketing budgets next year, with increased customer loyalty their main goal. ... >>

BizReport | Email Marketing June 03, 2009

Silverpop: Drag and drop email solution

Want an easier way to create an email campaign? Silverpop believes they have it in the new Campaign Graphical User Intervface (GUI) which gives email marketers the ability to drag and drop campaign information into email much the way video... >>

BizReport | Email Marketing April 15, 2009

Make unsubscribing from email easy

Consumers are increasingly hitting the "Report as Spam" button when they receive email they perceive to be irrelevant, intrusive or simply lacking in value. To avoid being reported, marketers must make unsubscribe functions obvious and up-front, say email marketing experts.... >>

BizReport | Email Marketing June 20, 2007

Email landing pages need more thought

It appears that many marketers aren’t putting much effort in to email landing pages. Research by Silverpop revealed a somewhat blasé approach.... >>

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