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BizReport | Advertising archives October 15, 2018

Study: B2B buyers want video

Research continues to be an important part of the buying process for B2B buyers, but most of them also aren't doing that research on their own. Instead, they're relying on video content to help make purchase decisions.... >>

BizReport | Advertising archives July 29, 2014

Study: Sales, marketing disconnect resulting in bad customer experience

It is no secret that a bad experience - whether in store or online - can hurt the reputation of a business. New data out from Showpad and Demand Metric shows just how important experience has become because in a... >>

BizReport | Advertising archives May 07, 2014

Platform sends sales data cross screen

A new platform is launching in the US this week with a proven track record in Europe. Showpad is a mobile-first sales too which sends sales and marketing data across screens. This allows sales and marketing divisions to work together... >>

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