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BizReport | Ecommerce April 26, 2016

Poor product content impacts sales, returns, and brand trust

Online shoppers rely on a retailer's product description to make purchase decisions. If that product content is of poor quality, or inaccurate, online retailers increase the risk of cart abandonment, returns, and a loss of brand trust, according to new... >>

BizReport | Blogs & Content March 08, 2016

Experts: How to ensure quality product content

Product content may seem like a simple thing - you describe the product or service and put it online. But, according to two experts, quality product content can be difficult to create, and to manage. ... >>

BizReport | Ecommerce January 04, 2016

Top 3 tips to improve product descriptions

According to a recent Shotfarm study about one-third of shoppers have abandoned an online shopping cart because the product description was poor. With more and more shoppers choosing digital shopping to in-store, getting those descriptions right is very important. Here... >>

BizReport | Advertising November 19, 2015

Ad Roundup: Platforms ease customer experience, preferences

In today's advertising roundup, four new releases that should make it simpler for brands and retailers to engage with customers around the globe. ... >>

BizReport | Social Marketing July 16, 2015

Top 3 tips for a better social commerce experience

Social commerce could set retailers up for a big boost to revenue, but only if those retailers know how to approach shoppers in the social space. One expert offers his top 3 tips to better engage through social commerce.... >>

BizReport | Social Marketing July 14, 2015

Expert: How social commerce differs from other ecommerce

Social commerce is beginning to pick up steam, but as one expert notes social is a different beast than either e- or m-commerce efforts. Here's what brands need to know: ... >>

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