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BizReport | Advertising archives June 24, 2013

How to better analyze, understand location data

As more consumers hit the mobile and PC-based web, advertisers are looking for new and innovative ways to contact and engage those very consumers. Location data is one way some advertisers are making a better impression on shoppers, but for... >>

BizReport | Advertising archives June 21, 2013

3 Questions with Sense Networks

More and more businesses are looking into location based data, believing location can give them better insights into what Consumer A wants at a given time and how to engage that shopper. One platform is set up to help analyze... >>

BizReport | Advertising archives April 10, 2013

Platforms up the RTB ante

Two new releases this month are set up to improve advertisers real time bidding (RTB) experiences. For both the online and mobile spaces, these platform releases will offer new ways for brands to ensure their ads are seen at the... >>

BizReport | Advertising archives March 21, 2013

Tool ids shoppers who click then shop in-store

A new mobile measuring stick is available. From Sense Networks comes mClick-to-Visit Analytics, which tells retailers which consumers clicked a mobile ad and then visited a retail location. The tool is location based.... >>

BizReport | Ecommerce archives February 14, 2013

Mobiles reaching out via Cyberville this Valentine's Day

This Valentine's Day look for more love-minded consumers to reach out and touch someone - thanks to the mobile space. No, we don't just mean texting or calling. They'll also be sending e-cards to loved ones or looking to the... >>

BizReport | Mobile Marketing January 04, 2013

Location data shows which cities partied, slept through New Year's

Location based marketing is expected to see a big increase through 2013 thanks to the influx of smart-devices, both phones and tablets. New data out from Sense Network uses location data to paint a picture of mobile users' activities on... >>