SendGrid: Mobile key for email campaigns

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The report also found ID’d some monthly averages: 8.1 marketing emails are sent per business per month with a 14.6% unique open rate, and a 30.6% open rate. The average click rate is 2.5%, and the unique open/click rate is 11.6%.

“According to a recent Retail TouchPoints survey, retailers believe that email is a critical investment for their business, but many have yet to achieve their desired results using the communications channel,” said Scott Heimes, CMO of SendGrid. “SendGrid’s 2017 Global Email Benchmark Report helps senders compare their email program engagement metrics to the average metrics of their industry and use these benchmarks to set goals and strategies for their email marketing campaigns.”

Other interesting findings from the report include:

• The monthly send rate increased in 2016, and the monthly engagement rate decreased
• Retail and Insurance decreased their monthly sends and saw an increase in monthly engagement

The full SendGrid report can be downloaded here.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.