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BizReport | Trends & Ideas October 16, 2008

In-game ads added to Obama campaign

In order to reach the youth of today, presidential candidate Barack Obama is making his presence felt in places where they hang out, in particular in online settings such as Second Life and video games. ... >>

BizReport | Social Marketing July 15, 2007

Businesses abandon Second Life presence

Businesses that were once early adopters of marketing in Second Life are now among the first to leave, according to a recent article in The LA Times.... >>

BizReport | Research April 30, 2007

37% would buy a brand seen in the virtual world

The virtual world has never been so open to advertisers. The question is, should marketers jump on the virtual world bandwagon while the world is still being built? ... >>

BizReport | Social Marketing April 27, 2007

By 2011 80 percent of internet users will have a virtual life

It has been predicted that in five years time 80 percent of active internet users will have a “second life” in a virtual world, and marketers should be investigating this channel.... >>

BizReport | Social Marketing April 18, 2007

Coke is Second Life's newest corporate customer

Coke has expanded its brand-awareness activities in to the realm of virtual worlds with the next phase of its “Virtual Thirst” contest being promoted in Second Life.... >>

BizReport | Research March 29, 2007

Second Life citizens want engaging marketing and brands

Now the dust has settled following the hype around Second Life, it seems that some marketers who embraced the virtual world are lost and risk losing the interest of the virtual citizens.... >>

BizReport | Trends & Ideas January 08, 2007

IBM Optimistic About Virtual Worlds

After a 10 year absence, IBM makes a comeback in Las Vegas show.... >>

BizReport | Trends & Ideas December 01, 2006

First Virtual Millionaire Is For Real

Meet the world’s first virtual millionaire, Anshe Chung. Who now has more than a million cold, hard dollars in her real world bank account, earned primarily in the virtual world she created through Second Life. ... >>

BizReport | Trends & Ideas November 15, 2006

Dell Island Launched in Second Life

This Tuesday Dell hosted an invitation-only launch of their presence in Second Life – Dell Island.... >>

BizReport | Blogs & Content November 08, 2006

Second Life Is Gaining Popularity with Professionals as a Marketing Tool

Adidas-Reebok, IBM and Sun-Microsystems are some of the big names immersing themselves in a virtual world where they’re building virtual stores and creating brand awareness.... >>