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BizReport | Email Marketing November 19, 2010

Symantec's MessageLabs looks ahead to 2011

2010 saw a few interesting anomalies as far as online security. A large botnet was taken down, spam and click fraud numbers seemed to moderate themselves, and there were not headline-grabbing security glitches. Still, 2010 wasn't a banner year and... >>

BizReport | Research archives September 22, 2010

Report: At-work consumers likely to fall victim to malware

When it comes to surfing at work, consumers aren't paying much attention. Whether they believe their IT department will fix any malware downloads or simply aren't up-to-date on the issues surrounding SPAM, viruses and malware, new data from MessageLabs indicates... >>

BizReport | Research archives September 01, 2010

McAfee: 6 million malicious files in Q2

Spam may seem to be slowing down, or at least hitting a plateau, but scammers are still out there. They may only be changing their tactics. According to a recent McAfee report more than six million malicious files were found... >>

BizReport | Email Marketing August 13, 2010

Return Path reunites emails with social network subscribers

When Friends Reunited took a closer look at their email deliverability, the social network discovered that many of their messages ended up in subscribers' spam folders or, worse still, disappeared into thin air. According to Return Path this scenario isn't... >>

BizReport | Email Marketing July 28, 2010

MessageLabs: Beward the shortened URL trap

Shortened URLs may be the simplest way to point social-list members to your deals and coupons, marketers, but beware the ease of use. According to the latest information from Symantec's MessageLabs, shortened URL spam is rising very fast, and that... >>

BizReport | Research archives July 23, 2010

Reports: Click fraud, captcha breakers threatening brands

There is no rest for the wicked in the online space. New research from Click Forensics and MessageLabs finds that fraudsters continue to work overtime to obtain consumers' private information from both paid search and email advertisers.... >>

BizReport | Email Marketing May 28, 2010

MessageLabs: Botnets on rise in Africa

Spam isn't taking a holiday in the upcoming summer season. According to the latest information from MessageLabs, spam is just getting started. The new report finds that 90% of all email is now spam, more botnets are getting set in... >>

BizReport | Email Marketing May 25, 2010

MessageLabs: The Return of the Storm Botnet

An old favorite, sarcastically speaking, in the email world has returned: this month, MessageLabs found that the infamous Storm Botnet has reappeared on the Spam horizon. Researchers found the first incidents of Storm spamming consumers on April 30, 2010 and... >>

BizReport | Mobile Marketing May 10, 2010

Juniper forecasts retail mobile marketing to exceed $8 billion

Recent research by Juniper Research has found the mobile marketing and retail sector including mobile advertising, smart posters and coupons, will exceed $8 billion globally by 2012.... >>

BizReport | Email Marketing May 05, 2010

Lovebug Virus: 10 years later all is well. Right?

Ten years ago the Lovebug virus infiltrated computers around the world throwing consumers - and sometimes government offices - into turmoil. Ten years later many consumers think viruses are a thing of the past and that any anti-virus software will... >>

BizReport | Advertising archives March 18, 2010

Avast identifies malvertising strain

And, from the I-Didn't-Want-To-Hear-This section: there is a new malvertising strain which can infect consumer computers even if they don't click the infected link. Avast Antivirus identified the 'JS:Prontexti' malware straing this week; the virus is infecting display ads served... >>

BizReport | Email Marketing February 11, 2010

Fraudsters now targeting malware to individual consumers

When it comes to email most marketers know they must follow white-hat policies. Have email authenticated, use valid subject lines, clean the list regularly and pay attention to sender reputation. Despite this consumers are defrauded daily by fraudulent emails, making... >>

BizReport | Email Marketing January 25, 2010

ENISA: 95% of email is spam

A leading European cyber security agency has released its latest ESP spam survey which finds no significant progress has been reported in the fight against spam despite larger anti-spam budgets and management. ... >>

BizReport | Ecommerce archives January 18, 2010

Six New Year resolutions for businesses taking the plunge online

No doubt, there are many companies out there whose New Year resolution is to take their business online. That's right, there are still businesses, big and small, who have not yet made the leap. But leap they will and while... >>

BizReport | Email Marketing October 22, 2009

Prevent spam complaints with quick, easy unsubscribe process

There may come a time when a consumer no longer wants your email communications or, for one reason or another, they aren't happy with what you're sending them. That consumer wants out - they want to unsubscribe. If you don't... >>

BizReport | Email Marketing October 15, 2009

Internet Marketing 101: What to look for in a malware attack

Are you and your customers really safe from the botnets delivering malware, from phishing attacks and other fraudsters? The fact is even with all of the preparation and protection in the world, a website can be hacked, an emailing list... >>

BizReport | Email Marketing September 30, 2009

MessageLabs: Botnets a threat to email marketing

Although this isn't technically 'new' news, a recent MessageLabs report indicates that botnets may be the biggest threat to email marketing. According to the latest numbers from MessageLabs, botnets are reponsbile for 88% of spam emails sent; botnets are responsible... >>

BizReport | Research archives August 27, 2009

Health: A new spam concern?

Now the elderly and/or ill have another concern: spam. According to the latest information from Symantec's MessageLabs, health information websites have been targeted by short URL spam. Short URL spam is one of the new, and now leading, concerns for... >>

BizReport | Email Marketing July 27, 2009

Return Path: Marketers 'in the dark' re email deliverability

Email marketing is often lauded for its deliverability and impressive ROI, but a new report from email marketing specialists Return Path has found that many marketers aren't being provided with accurate metrics. ... >>

BizReport | Email Marketing July 20, 2009

MAAWG finds users never respond to spam, except sometimes

According to new figures released by anti-spam trade organization the Messaging Anti-Abuse Working Group, even the small number of people who reply to spam is enough to fund a booming underground economy.... >>

BizReport | Email Marketing June 30, 2009

MessageLabs: Spam flies past 90%

When it comes to email marketing, it may seem that the spammers and botnets are winning. According to the latest research from Symantec's MessageLabs, spam levels surpassed the 90% rate in April and May, with most of the spam coming... >>

BizReport | Email Marketing May 28, 2009

Symantec: Spam spikes 5%

If you noticed a bit more spam in your inbox over the past month, you aren't alone. According to the latest Symantec MessageLabs report, spam spiked 5.1% to reach just over 90% of all corporate emails. Are spammers becoming smarter... >>

BizReport | Email Marketing May 11, 2009

Subject lines important component of email marketing campaign

Many marketers spend more time honing the main body copy of an email than they do the subject line. However, first impressions count and if an email subject line doesn't catch the eye what's the use in great body copy?... >>

BizReport | Email Marketing April 29, 2009

MessageLabs: Spam reaches 19 month high

A new report from MessageLabs holds more bad news for legitimate email marketers: spam levels are now about the 85% mark. This is a 19-month high and not good news for email marketers. The higher the spam levels go the... >>

BizReport | Law & Regulation April 07, 2009

Can-SPAM, now Can-m-SPAM

A new bill has been introduced in the US Senate to help block mobile spam. The proposed m-SPAM act is aimed at reducing unsolicited text messages by increasing government oversight of commercial mobile messaging.... >>

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