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BizReport | Ecommerce January 13, 2017

Top 4 tips to prep for 2017 ecommerce

SOASTA has released data from the 2016 holiday season that could help brands prep not only for the 2017 holiday shopping season, but for the spikes in shopping during Mother's and Father's Day, Back to School, and other seasonal holidays.... >>

BizReport | Ecommerce December 21, 2016

Ecommerce Roundup: Mobile pushing more sales

When it comes to shopping at the last minute, mobile is key. That's the finding from new TUNE data. Mobile commerce has been a key point for retailers throughout this holiday season. ... >>

BizReport | Advertising September 21, 2016

Study: Most find ads annoying

When it comes to ads on social media sites, apps, and even news aggregators, most Americans (85%) say the ads are 'annoying', and about one-third would rather go to the dentist than see them. That's the takeaway from new SOASTA... >>

BizReport | Advertising July 11, 2016

Ad Roundup: Platforms simplify data, ecommerce

In today's advertising roundup, two platform releases that should put brands and merchants in better control of their data as well as their merchant solutions. ... >>

BizReport | Advertising September 07, 2015

Ad Roundup: Solutions to increase analytics options

In today's advertising roundup: a partnership and a tool roll out that should give brands a better handle on data. ... >>

BizReport | Research August 06, 2015

Back to School stressful for parents

Turns out parents aren't just stressed about summer child care a good number are also stressing about getting back to school - the cost of supplies, finding the time to shop for supplies and dealing with crowds at malls and... >>

BizReport | Advertising May 25, 2015

Ad Roundup: Bringing scale to online brands

In today's advertising roundup: new solutions and acquisitions should bring scale to brands in the online and mobile spaces. ... >>

BizReport | Ecommerce April 02, 2015

Survey: Viewing experience tops winning team

When it comes to the NCAA Men's Basketball Tournament - aka March Madness - the viewing experience is more important to most viewers than...well, anything. Including whether their team wins or loses. ... >>

BizReport | Social Marketing January 30, 2015

Surveys: Why social, mobile might rule the Super Bowl

Social media may do as much for brands during the upcoming Super Bowl as the actual ads on television. That, according to two surveys, because while fans will be watching they will not 'only' watch the game on television. ... >>

BizReport | Internet January 14, 2015

Ecommerce Roundup: Payroll and performance insights

Two new releases into the ecommerce space should make it simpler for both small and large businesses to perform. Here's how:... >>

BizReport | Mobile Marketing June 06, 2014

Study: 1 in 3 using the cloud

Whether working or playing, Americans are turning to the cloud more and more often. That, according to new data out from SOASTA which shows about one-third of Americans are using the cloud while most of those surveyed (89%) say the... >>

BizReport | Mobile Marketing February 14, 2014

Reports: Fashion Week, Olympics driving people to mobiles

Smartphones are crucial for Fashionistas, especially during Fashion Week. According to a recent Millennial Media, On Device and the IAB survey most (76%) 'fashionistas' - women interested in fashion - were 'heavily engaged' with their smartphones during New York's Fashion... >>

BizReport | Advertising January 08, 2014

Top 3 tech predictions for 2014

Each year platforms provide marketers with great analysis of consumer behaviors and new devices are developed which help marketers and brands connect more securely to their target demographics. One expert offers his predictions for how the online space will change... >>

BizReport | Mobile Marketing December 17, 2013

Report: One-third will download apps Christmas Day

2012 may have been the Holiday of Mobile, but app brands can expect another hot downloading and buying day this Christmas. According to a new SOASTA survey one-third of mobile consumers plan to download apps on Christmas Day - likely... >>

BizReport | Ecommerce November 06, 2013

Report: Early decorating makes shoppers Grinchy

Before you hang the tinsel and turn on the Christmas carols, retailers, take a look at the calendar and consider delaying your holiday cheer just a few weeks. New data shows a majority of American's do not want stores to... >>

BizReport | Mobile Marketing October 17, 2013

Study: Consumers more and more attached to mobile

It will come as no surprise that a new study out this week shows Americans are becoming more and more attached to their mobile devices. But it may be surprising just how attached: for example, many are engaging with mobile... >>

BizReport | Mobile Marketing August 20, 2013

Study: App developers need to up their testing

The big takeaway from a new study commissioned by SOASTA: that app developers need to do more testing. While many developers do test apps for crashing, functionality and user experience, new data from their study indicates a majority of app... >>

BizReport | Mobile Marketing June 18, 2013

Study: Mobile users will wait

The wait time for page loads may be lengthening. For some time, it has been a best practice for businesses to ensure their pages loaded within 5 seconds. But new data out from the SOASTA 2013 Website and Mobile App... >>

BizReport | Mobile Marketing February 27, 2013

SOASTA outlines struggles for mobile brands

Everyone is one mobile, but not everyone is creating a solid mobile presence. That, according to new data out from SOASTA, which underlines the challenges for mobile marketers.... >>

BizReport | Ecommerce February 14, 2013

Mobiles reaching out via Cyberville this Valentine's Day

This Valentine's Day look for more love-minded consumers to reach out and touch someone - thanks to the mobile space. No, we don't just mean texting or calling. They'll also be sending e-cards to loved ones or looking to the... >>

BizReport | Mobile Marketing January 25, 2013

Partnership could open mobile to more developers

A new partnership between Appcelerator and SOASTA could set up mobile developers for a better reach into the mobile space. Through the agreement the Appcelerator Titanium 3.0 product will integrate with SOASTA's TouchTest solution.... >>

BizReport | Research December 17, 2012

Report: More shoppers to buy this week

The 2012 holiday season will begin wrapping up this week - the last full week before the Christmas holiday. On average shoppers are expected to spend $900 before Christmas Day and another $200 after the holiday, according to iProspect. And,... >>

BizReport | Trends & Ideas July 26, 2012

2012 Olympics highlight need for web testing to handle peak traffic

In just over 24 hours televisions and computers around the world will be pointed to London as Olympic Games fans tune in to the Opening Ceremonies. Along with watching via television, though, the 2012 Games promise to be a digital... >>

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