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BizReport | Mobile Marketing May 23, 2016

Study: Texting could save customer relationships

Ovum and tyntec have partnered on a new study that indicates mobile, specifically texting and chat apps, could save brands' customer relationships. According to the data about half of consumers surveyed say they 'are interested' in texting options for customer... >>

BizReport | Mobile Marketing July 29, 2014

Report: In case of emergency, try cell

In case of emergencies, go straight to the phone. That's the intel from a new CallFire report, which indicates Americans are most responsive to text messaging in cases of emergencies. According to the report about 3 in 5 say they... >>

BizReport | Mobile Marketing July 07, 2014

Top 3 unique uses for consumer SMS

It's no secret that people around the world are more attached than ever to their smartphones. Whether actually making calls or texting with friends, or using mobile browsers to shop to using social networking apps to check-in with their friends... >>

BizReport | Ecommerce June 23, 2014

Top 3 tips to improve SMS customer service

Most people think phone or email when customer service is brought up. But a growing number of consumers are also looking for customer service via social networks, and some brands are finding success with SMS customer service options.... >>

BizReport | Advertising October 07, 2013

Distracted consumers giving little attention to marketing messages

Consumers distracted by multiple screens are becoming harder to engage via online marketing communications, according to new research from marketing cloud company Responsys, with most only giving 30 seconds of attention to marketing messages. ... >>

BizReport | Mobile Marketing July 19, 2013

Research reveals increasing interest in opt-in retail SMS

The number of people that opt-in to receive retail messaging is growing significantly, according to recent research from UK mobile messaging solutions provider Textlocal.... >>

BizReport | Mobile Marketing May 06, 2013

SMS use falling in U.S.

Text-messaging has been a cash cow for wireless carriers for years but, as the wireless industry's trade association, CTIA, has just announced, the number of Americans sending SMS messages is dropping. ... >>

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