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BizReport | Ecommerce archives August 20, 2019

How to use SMS to reactivate abandoned shopping carts

Texting a shopper who left a full shopping cart could bring in a wealth of new sales. That is a key takeaway from new SlickText data which found that, on average, merchants and retailers were able to recover about 20%... >>

BizReport | Mobile Marketing December 25, 2015

Top 4 tips to leverage SMS in mobile strategy

When many think of mobile strategy, they think of email optimized to mobile screens or mobile-friendly websites. But, according to one expert, mobile strategy should also include SMS. Here are his top 4 tips to better leverage SMS in mobile... >>

BizReport | Mobile Marketing December 24, 2015

Brands: Why you need to re-think SMS

SMS messaging can be a vital complement to the suite of communication tools at marketers' disposal, and according to one expert, SMS can be leveraged to better engage consumers in a personal and relevant way. Here's how: ... >>

BizReport | Mobile Marketing March 04, 2013

Top 3 best practices for MMS/SMS messaging

MMS and SMS brand messaging may be opt-in, but brands should also use the text message option with care. That according to a new report out from Mogreet. Because, although consumers do opt in to messaging, bombarding them with unwanted... >>

BizReport | Mobile Marketing May 25, 2012

Two reports show mobile's impact on conversions

From mobile display to SMS and MMS messaging, mobile devices are helping consumers find more brands, engage with content and make purchases. Two new reports show how mobile MMS and SMS are impacting some retailers' bottom lines.... >>

BizReport | Mobile Marketing June 22, 2011

Platform to clean up mobile spam in India

Mobile spam is a huge problem in India; according to some estimates, spam may account for about half of all SMS messages within the sub-continent and costs residents at least $750 million in lost time each year. To that end,... >>

BizReport | Mobile Marketing October 19, 2010

Teens let their fingers do the talking

Voice-calling is dropping among teens but texting sure isn't. Figures released by Nielsen found just how much message tapping the kids are engaging in - you'll be amazed.... >>

BizReport | Mobile Marketing September 12, 2008

4INFO, Velti forge mobile marketing partnership

If the number of partnerships being formed in the mobile arena means anything then mobile is getting ready to make big strides in the marketing world. The latest partnership, between 4INFO and Velti, gives mobile marketers the ability to track... >>

BizReport | Mobile Marketing August 15, 2008

Forecast: Mobile messaging will increase 15% over four years

New mobile handsets are introduced every day with new features and better abilities but still the most popular feature is mobile messaging. According to a new report from Strategy Analytics, mobile messaging will increase from $65 billion (2007) to $88... >>

BizReport | Mobile Marketing October 11, 2007

Mobile campaign interest continues to grow

SMS and MMS campaigns continue to intrigue major brands across the U.S. According to a recent study from Airwide Solutions companies have either already launched one mobile messaging campaign or are seriously considering the launch of a mobile campaign soon.... >>