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BizReport | Mobile Marketing November 17, 2008
Just one-fifth of marketers use mobile for m-commerce
The mobile channel is increasingly being used by retailers, but not to its fullest extent, according to a recent study by mobile marketing agency Sponge. ... >>
BizReport | Mobile Marketing October 31, 2008
Marketers moving money into mobile marketing
A couple of new surveys reveal that spending on mobile marketing is expected to rise over the next few years, particularly across major UK brands, as marketers welcome its cost-effectiveness and targeting capabilities. ... >>
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