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BizReport | Mobile Marketing June 12, 2014

Twilio release brings SMS to 800 numbers

Most businesses still employ 800 numbers so that their distant customers can call without any charges. Cloud-based software hub Twilio is releasing an SMS tool which allows users to text using those toll free numbers. Both existing 800 numbers and... >>

BizReport | Mobile Marketing March 04, 2013

Top 3 best practices for MMS/SMS messaging

MMS and SMS brand messaging may be opt-in, but brands should also use the text message option with care. That according to a new report out from Mogreet. Because, although consumers do opt in to messaging, bombarding them with unwanted... >>

BizReport | Mobile Marketing February 28, 2011

SMS ad format released as smartphone adoption increases

As mobile marketing continues an uptick, advertisers are looking for ways to engage consumers. Many are choosing to create mobile websites or invest in application development, but a new offering from Moolah Media may make mobile marketing simpler: by putting... >>

BizReport | Research August 06, 2009

Study: SMS golden carrot for mobile marketers?

Is your consumer base texting? Chances are they are. According to a new report from Opus Research's Local Mobile Search unit text messaging has reached the tipping point, meaning marketers need to be in the texting market, too. SMS messaging,... >>

BizReport | Mobile Marketing May 25, 2009

Vlingo: Texters do it while driving

Despite bans by law enforcement and their own common sense, a recent study from mobile research firm Vlingo finds that more and more texters are texting while they are driving. To date, just over one quarter of US drivers are... >>

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