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BizReport | Mobile Marketing August 11, 2016
SMS most under-used comms channel by retailers
Retailers are ignoring a simple, yet effective, communication channel to engage their mobile audiences. According to a new study from OpenMarket, very few retailers use SMS, or text messaging, despite its potential. ... >>
BizReport | Trends & Ideas archives April 20, 2016
Number of Messenger and WhatsApp messages overshadows SMS
Just two apps combined process more messages a day than SMS, and no prizes for guessing which apps they are. ... >>
BizReport | Mobile Marketing September 19, 2014
Consumers prefer SMS to apps for brand communications
Findings of a global study reveal that most consumers consider SMS to be a quick and convenient way for brands to communicate with them.... >>
BizReport | Ecommerce archives April 30, 2013
Mobile is mommy's little helper
A new survey from Alliance Data Retail Services adds more weight to previous research that shows many Moms are tapping into their mobile device for help juggling their busy lives. ... >>
BizReport | Mobile Marketing March 12, 2013
In-store mobile marketing solution enables real-time targeting of shoppers in-store
A new in-store mobile marketing solution, aimed at helping retailers recognize the key role mobile plays within today's omni-channel world, has been launched by UK-based mobile marketing agency Sponge.... >>
BizReport | Mobile Marketing August 28, 2012
British businesses unaware of high response and open rates of SMS messaging
Mobile now plays a significant role in marketing, communication and sales, yet a recent survey in the UK found that the vast majority of businesses aren't aware of the high consumer response and open rates of SMS. ... >>
BizReport | Email Marketing August 22, 2012
Email continues to be valuable and preferred marketing channel
Email continues to reign supreme as the most popular marketing channel, according to a new benchmark survey from Message Systems, followed by social and SMS.... >>
BizReport | Email Marketing June 11, 2012
In-store signage fails to encourage email, SMS engagement
Few of America's fastest growing retailers use in-store signage to promote email or text message engagement, found a new study by interactive marketing provider ExactTarget.... >>
BizReport | Mobile Marketing March 23, 2012
By 2016, 1 in 10 will pay bills via smartphone
As smartphones and tablets become more integral to day-to-day life, more people will use their devices to pay bills and other banking activities. According to Juniper Research's latest study, mobile banking users prefer the choice offered by triple-play mobile solutions.... >>
BizReport | Mobile Marketing February 16, 2012
Generation Text: Teens say talking is so last year
The joke that today's teens are surgically attached to their mobile phones may not be too far off the truth. A new infographic from Online Schools reveals that they text thousands of times each month but think talking on the... >>
BizReport | Mobile Marketing September 20, 2011
Texting frequency among US adults levels off
There are only so many texts one person can send in a day. Some reports show that teens and tweens can tap out hundreds of messages each day. However, new research from the Pew Internet and American Life Project suggests... >>
BizReport | Social Marketing August 29, 2011
IZEA: More marketers paying for social media mentions
Over half of marketers have admitted to giving a social media publishers a reward of some type in the expectation their brand or company will be mentioned on that publisher's social network, according to the findings of a survey by... >>
BizReport | Mobile Marketing May 03, 2011
Royal couple exchange vows while viewers exchange texts
As Prince William and Catherine Middleton exchanged vows last week, hoards of mobile users on both sides of the Atlantic exchanged text messages. ... >>
BizReport | Mobile Marketing April 25, 2011
Rebtel release makes group-text more economical
A new innovation aimed at the consumer market may also help businesses - both small and large - save. Mobile VoIP hub Rebtel has released a texting solution that slashes the cost of international texting. Called Text-over-IP (ToIP), the texting... >>
BizReport | Mobile Marketing March 02, 2011
Clickatell launches text messaging service for SMBs
Text messaging isn't just for teens, it can also play a vital role keeping businesses in touch with customers, particularly for small businesses. ... >>
BizReport | Social Marketing September 23, 2010
TextualAds integrates SMS with Facebook fan pages
Recent research has found people want to respond to advertising via their mobile phones and that SMS messages are the preferred method. It makes sense, then, that Facebook users would also like to be communicated with via SMS - at... >>
BizReport | Mobile Marketing September 22, 2010
Consumers want to respond to your ads... by mobile phone
If you want to maximize response from ads in any media then you must include a mobile response channel. Such are the findings of a study in Europe by Lightspeed Research for the Mobile Marketing Association. ... >>
BizReport | Mobile Marketing September 03, 2010
Texting on the rise along with annoyance
More and more Americans are using their mobile devices to send text messages, yet are annoyed with the interruptions and rudeness of other texters. ... >>
BizReport | Mobile Marketing February 09, 2010
U.S. teens texting ten times per hour
When not at school or asleep in bed, American youngsters are texting. In fact, according to new research from The Nielsen Company, teens send, on average, one text every six minutes. ... >>
BizReport | Research archives February 01, 2010
Consumers enthusiastic to receive reminders by text alert
A new survey from Dialogue Communications has found that a significant number of British mobile phone users are ready and willing to receive text alerts for everything from bill payments to hair salon appointments. ... >>
BizReport | Mobile Marketing February 01, 2010
Brits send 11 million text messages per hour
When it comes to mobile phone use, the Brits may not be hot for mobile Internet access, but texting is another matter altogether, found a U.K. mobile monitoring firm.... >>
BizReport | Mobile Marketing January 13, 2010
Older generations getting to grips with text messaging
Older generations are certainly getting the hang of 'new-fangled' technology such as the Internet and social networking. But now, it appears there's nowhere in the digital universe that grandparents can't go, as a report from mobile messaging solutions provider, Tekelec,... >>
BizReport | Advertising archives December 01, 2009
Twitter/4INFO launch Text-to-Twitter advertising
Twitter and 4INFO have joined forces to bring "Text-to-Twitter" advertising to publishers and advertisers who are seeking users to sign-up for their Twitter feeds via SMS. ... >>
BizReport | Mobile Marketing October 28, 2009
Americans send 740 billion text messages in first half of 2009
Recently released survey results from CTIA-The Wireless Association demonstrate how much a part of daily life text messaging has become for many mobile Americans. ... >>
BizReport | Mobile Marketing May 20, 2009
Radio/SMS hot mix for Taco Maker
A Mexican food outlet in the U.S. has put an increase in same-store sales down to investment in a mobile marketing strategy, reports QSR Magazine, demonstrating how a creative and strategic multi-channel campaign can boost response. ... >>
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