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BizReport | Mobile Marketing August 11, 2016

SMS most under-used comms channel by retailers

Retailers are ignoring a simple, yet effective, communication channel to engage their mobile audiences. According to a new study from OpenMarket, very few retailers use SMS, or text messaging, despite its potential. ... >>

BizReport | Trends & Ideas archives April 20, 2016

Number of Messenger and WhatsApp messages overshadows SMS

Just two apps combined process more messages a day than SMS, and no prizes for guessing which apps they are. ... >>

BizReport | Mobile Marketing September 19, 2014

Consumers prefer SMS to apps for brand communications

Findings of a global study reveal that most consumers consider SMS to be a quick and convenient way for brands to communicate with them.... >>

BizReport | Ecommerce archives April 30, 2013

Mobile is mommy's little helper

A new survey from Alliance Data Retail Services adds more weight to previous research that shows many Moms are tapping into their mobile device for help juggling their busy lives. ... >>

BizReport | Mobile Marketing March 12, 2013

In-store mobile marketing solution enables real-time targeting of shoppers in-store

A new in-store mobile marketing solution, aimed at helping retailers recognize the key role mobile plays within today's omni-channel world, has been launched by UK-based mobile marketing agency Sponge.... >>

BizReport | Mobile Marketing August 28, 2012

British businesses unaware of high response and open rates of SMS messaging

Mobile now plays a significant role in marketing, communication and sales, yet a recent survey in the UK found that the vast majority of businesses aren't aware of the high consumer response and open rates of SMS. ... >>

BizReport | Email Marketing August 22, 2012

Email continues to be valuable and preferred marketing channel

Email continues to reign supreme as the most popular marketing channel, according to a new benchmark survey from Message Systems, followed by social and SMS.... >>

BizReport | Email Marketing June 11, 2012

In-store signage fails to encourage email, SMS engagement

Few of America's fastest growing retailers use in-store signage to promote email or text message engagement, found a new study by interactive marketing provider ExactTarget.... >>

BizReport | Mobile Marketing March 23, 2012

By 2016, 1 in 10 will pay bills via smartphone

As smartphones and tablets become more integral to day-to-day life, more people will use their devices to pay bills and other banking activities. According to Juniper Research's latest study, mobile banking users prefer the choice offered by triple-play mobile solutions.... >>

BizReport | Mobile Marketing February 16, 2012

Generation Text: Teens say talking is so last year

The joke that today's teens are surgically attached to their mobile phones may not be too far off the truth. A new infographic from Online Schools reveals that they text thousands of times each month but think talking on the... >>

BizReport | Mobile Marketing September 20, 2011

Texting frequency among US adults levels off

There are only so many texts one person can send in a day. Some reports show that teens and tweens can tap out hundreds of messages each day. However, new research from the Pew Internet and American Life Project suggests... >>

BizReport | Social Marketing August 29, 2011

IZEA: More marketers paying for social media mentions

Over half of marketers have admitted to giving a social media publishers a reward of some type in the expectation their brand or company will be mentioned on that publisher's social network, according to the findings of a survey by... >>

BizReport | Mobile Marketing May 03, 2011

Royal couple exchange vows while viewers exchange texts

As Prince William and Catherine Middleton exchanged vows last week, hoards of mobile users on both sides of the Atlantic exchanged text messages. ... >>

BizReport | Mobile Marketing April 25, 2011

Rebtel release makes group-text more economical

A new innovation aimed at the consumer market may also help businesses - both small and large - save. Mobile VoIP hub Rebtel has released a texting solution that slashes the cost of international texting. Called Text-over-IP (ToIP), the texting... >>

BizReport | Mobile Marketing March 02, 2011

Clickatell launches text messaging service for SMBs

Text messaging isn't just for teens, it can also play a vital role keeping businesses in touch with customers, particularly for small businesses. ... >>

BizReport | Social Marketing September 23, 2010

TextualAds integrates SMS with Facebook fan pages

Recent research has found people want to respond to advertising via their mobile phones and that SMS messages are the preferred method. It makes sense, then, that Facebook users would also like to be communicated with via SMS - at... >>

BizReport | Mobile Marketing September 22, 2010

Consumers want to respond to your ads... by mobile phone

If you want to maximize response from ads in any media then you must include a mobile response channel. Such are the findings of a study in Europe by Lightspeed Research for the Mobile Marketing Association. ... >>

BizReport | Mobile Marketing September 03, 2010

Texting on the rise along with annoyance

More and more Americans are using their mobile devices to send text messages, yet are annoyed with the interruptions and rudeness of other texters. ... >>

BizReport | Mobile Marketing February 09, 2010

U.S. teens texting ten times per hour

When not at school or asleep in bed, American youngsters are texting. In fact, according to new research from The Nielsen Company, teens send, on average, one text every six minutes. ... >>

BizReport | Research archives February 01, 2010

Consumers enthusiastic to receive reminders by text alert

A new survey from Dialogue Communications has found that a significant number of British mobile phone users are ready and willing to receive text alerts for everything from bill payments to hair salon appointments. ... >>

BizReport | Mobile Marketing February 01, 2010

Brits send 11 million text messages per hour

When it comes to mobile phone use, the Brits may not be hot for mobile Internet access, but texting is another matter altogether, found a U.K. mobile monitoring firm.... >>

BizReport | Mobile Marketing January 13, 2010

Older generations getting to grips with text messaging

Older generations are certainly getting the hang of 'new-fangled' technology such as the Internet and social networking. But now, it appears there's nowhere in the digital universe that grandparents can't go, as a report from mobile messaging solutions provider, Tekelec,... >>

BizReport | Advertising archives December 01, 2009

Twitter/4INFO launch Text-to-Twitter advertising

Twitter and 4INFO have joined forces to bring "Text-to-Twitter" advertising to publishers and advertisers who are seeking users to sign-up for their Twitter feeds via SMS. ... >>

BizReport | Mobile Marketing October 28, 2009

Americans send 740 billion text messages in first half of 2009

Recently released survey results from CTIA-The Wireless Association demonstrate how much a part of daily life text messaging has become for many mobile Americans. ... >>

BizReport | Mobile Marketing May 20, 2009

Radio/SMS hot mix for Taco Maker

A Mexican food outlet in the U.S. has put an increase in same-store sales down to investment in a mobile marketing strategy, reports QSR Magazine, demonstrating how a creative and strategic multi-channel campaign can boost response. ... >>

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