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BizReport | Search Marketing March 30, 2017

Younger consumers will share personal data in exchange for more accurate search results

Young consumers are more willing to share personal data with brands providing they get an improved customer experience in return, according to new research commissioned by search specialist Epiphany. ... >>

BizReport | Search Marketing June 26, 2013

FTC tells search engines to better distinguish paid from organic results

Have search engines been doing enough to distinguish clearly between organic search results, paid search results and ads? Not according to the Federal Trade Commission, who this week notified several search engines that they need to do better.... >>

BizReport | Search Marketing June 04, 2010

Google tests Tweets in display ads

It wasn't long ago that Tweets began appearing in Google's search results. Now, Twitter is set to be even more prominent on Google searches as the search giant tests display ads integrated with Twitter. ... >>

BizReport | Search Marketing March 24, 2010

Optimize your Google Sitelinks

Sitelinks can be powerful drivers of traffic. They enhance top listings on Google by including additional links to various destinations within a website. But do your Sitelinks accurately reflect what you want consumers to see?... >>

BizReport | Search Marketing February 22, 2010

95% of traffic comes from first page of search results

New data from iCrossing proves what most SEO professionals have known since the inception of search engines - a brand's position on search engine result pages is everything. ... >>

BizReport | Research archives October 09, 2009

Ofcom studies how kids think search results are ranked

Results of a recent Ofcom study in the UK found that around one-third of British school children believe Google ranks search results based on how true the source is. ... >>