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BizReport | Loyalty Marketing August 08, 2013

Frequency and consistent branding key to YouTube brand marketing success

Consistent branding and frequency are key to building a brand following on the world's most popular video sharing platform, according to YouTube marketing software firm Pixability. ... >>

BizReport | Search Marketing July 10, 2013

Social media integration key to SEO success

The key takeaway from a recent study of the role of social in SEO strategy is that, while social content ranks well on search engines, few companies effectively integrate the two and are putting search visibility at risk. ... >>

BizReport | Search Marketing July 01, 2013

Google mobile search algorithm change puts rankings at risk

The majority of Fortune 100 companies could lose search visibility among users of mobile devices in light of Google's impending algorithm changes, according to a new risk assessment by mobile consulting and technology firm Pure Oxygen Labs. ... >>

BizReport | Search Marketing February 06, 2013

Fake reviews will be removed, warns Google

In light of recent spam detection algorithm changes, Google expects the number of reviews being shown on some local Google+ pages to increase. To this end, the search giant warns businesses that fake reviews will immediately be taken down. ... >>

BizReport | Advertising January 16, 2013

1 in 5 SMBs plan increase in social media ad spend

A new marketing forecast released by Ad-ology Research reveals ongoing confidence among small businesses that revenues will rise this year and that their ad spending will increase or stay flat. ... >>

BizReport | December 20, 2012

Survey: Email most valued festive marketing channel

When online marketing services supplier eCircle surveyed marketing industry experts as to which channel they thought increased consumer spending during the holiday season, almost all agreed that it was email.... >>

BizReport | October 17, 2012

Google's 'Disavow Links' tool a last resort against negative SEO

A much-anticipated tool for webmasters has finally been announced by Google. The search engine now enables webmasters to take control of undesirable links and ask that they be disregarded for ranking purposes. ... >>

BizReport | Search Marketing August 30, 2011

Mathematical formula developed to predict PPC performance

Digital marketing technology DC Storm, with the help of mathematicians from Sussex University in the UK, has confirmed that search ranking positions impact on click-through rates and developed a formula that will help advertisers predict the outcome of optimization changes.... >>

BizReport | Search Marketing August 16, 2011

How to use search on a global scale

Although search engines aren't new to the consumer base, more consumers are conducting search queries every day which makes it smart for brands to remain in the space as well. New data from Experian/Hitwise and comScore shows which engines are... >>

BizReport | Search Marketing July 15, 2011

Product gives manufacturers control of search information

Two of the biggest search engines, Google and Bing, have partnered with Edgenet for a new SEO offering. Through the partnerships, manufacturers are able to directly upload product information to the engines for online distribution. Before the information is uploaded,... >>

BizReport | Search Marketing June 08, 2011

Optify release enhances SEO, keyword options

Don't write off search marketing because of difficult keyword buys or because of the hype around video or rich media. Optify has released a new keyword feature which is said to give marketers advanced keyword options for SEO purposes. With... >>

BizReport | Blogs & Content March 09, 2011

Newspaper finds success with keyword optimization

Newspapers should improve on their keyword campaigns and content optimization. That is the takeaway from a recent strategy between Optify and Tampabay.com, the online home of the St. Petersburg Times and the Tampa Bay Times. Using Optify's solution the hub... >>

BizReport | Search Marketing January 31, 2011

Solution makes global SEO an option

For just over a year, experts have been issuing notes to publishers and advertisers that they needed a global platform. Translated content, logos and messages have been touted as a huge benefit for brands, but many brands haven't figured out... >>

BizReport | Search Marketing January 27, 2011

New tools offers more search control to businesses

In the world of search marketing many businesses fall short, not for lack of trying but for lack of time and a lack of understanding. A new tool, Linkdex, may make it simpler for all sizes of businesses to compete... >>

BizReport | Search Marketing January 03, 2011

Facebook pushes search queries for second year

For the second straight year, search queries have been pushed by Facebook. What does that mean? As consumers head to search engines to find information they are, more often than not, looking for information on the leading social network in... >>

BizReport | Blogs & Content August 04, 2010

3 Tips to make your CMS SEO friendly

Content management systems (CMS) are beautiful things. They allow you to create and control online content with the click of a few buttons, but there can be a downside. Not all CMS platforms are friendly to your search engine optimization... >>

BizReport | Search Marketing June 08, 2010

New tool embeds keyword suggestions into website

Placing keyword suggestions on websites is now one step simpler. WordStream has released a keyword tool which allows website owners to create widgets which suggest keywords. The tool is free to use.... >>

BizReport | Search Marketing April 20, 2010

Updated platform gives access to advanced SEO toolkit

Research is the key to every ad campaign. But some research is simpler to conduct than other forms of research. WordStream has updated their PPC and SEO platform to include custom keyword research, analytics and optimization tools which should help... >>

BizReport | Search Marketing April 09, 2010

Study: Etailers, Anti-Virus struggling with SEO

When it comes to search engine optimization, it seems that nearly everyone is struggling. SEO firm Conductor is giving the Internet Retailer 500 a 'D' for visibility in the SEO ranks. They are also waving the red flag at anti-virus... >>

BizReport | Search Marketing February 22, 2010

95% of traffic comes from first page of search results

New data from iCrossing proves what most SEO professionals have known since the inception of search engines - a brand's position on search engine result pages is everything. ... >>

BizReport | Search Marketing February 19, 2010

Fortune 500 + Natural Search = SEO Fail

Despite the metrics and information available to optimize search engine optimization, Fortune 500 companies continue to struggle with the medium. According to the Conductor Research Q4 2009 report only about 25% of Fortune 500 keywords rank amongst the top 50... >>

BizReport | Ecommerce November 23, 2009

Internet Marketing 101: The difference between quality traffic and conversions

Whether you're a complete e-business newbie or you're trying to improve sales and profitability after a year or so, you may be mistaking a good-seeming metric for something else. Namely, the traffic metric. Marketers new and old continue to be... >>

BizReport | Research November 12, 2009

Internet Marketing 101: How to prepare for bad press

They say a happy customer will tell one friend about their experience. But one unhappy customer will tell one hundred others. Which is why brands need to be in touch with the customer base - so that the brand's reputation... >>

BizReport | Blogs & Content November 04, 2009

Three steps to better product descriptions

The key to sales is quality content. Have you heard that somewhere before? Probably, and rightly so. But do you know the difference between quality content and problem content? Chances are you don't. Here are three tips to increasing the... >>

BizReport | Mobile Marketing September 16, 2009

Internet Marketing 101: Why mobile search is different than typical search

Although still quite different a new whitepaper from the Search Engine Marketing Professional Organization (SEMPO) indicates that the gap between mobile searchers and Internet searchers is lessening. Meaning that marketers should begin to see some overlap between mobile and Internet... >>

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