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BizReport | Search Marketing July 19, 2018

Study finds search rising again

There is a new heavy hitter in the search marketing wars and it isn't a search engine - it's Amazon. According to new data out from Marin Software, marketers who have Amazon profiles are pushing about 20% of their digital... >>

BizReport | Search Marketing February 28, 2018

Expert: Why SEM remains an important marketing approach

With the advent of mobile and social marketing mediums, many brands may have let search marketing take a back seat and a smaller portion of the advertising budget. That, according to one expert, is a mistake that should be corrected.... >>

BizReport | Search Marketing January 05, 2012

Covario: Marketers need to push search spend to compete

Search marketing isn't garnering the headlines it did just a couple of years ago, but for marketers search spending continues to be high. According to new data from Covario the global search spend increased 21% for 2011, with a 28%... >>

BizReport | Search Marketing October 31, 2011

Expert offers top 3 SEM tips for upcoming holidays

With Halloween basically in the books for 2011, retailers are brushing up their holiday campaigns hoping to get an early start on the 2011 holidays. While many will focus on the online conversion funnel and polishing search campaigns, one expert... >>

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