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BizReport | Search Marketing July 15, 2013

Study: Brand keywords for paid search ads 'ineffective'

Recent research reveals that brands buying search ads with their own brand name as a keyword are wasting money selling to people they don't need to sell to. ... >>

BizReport | Ecommerce archives October 21, 2011

Report: On-site search pushing clicks

High search query results - numbers one through twenty, typically - get the most attention from people using engines like Google or Yahoo. But, similar results are now being found with on-site retail searches, too. According to the Searchandise report... >>

BizReport | Search Marketing July 15, 2011

Product gives manufacturers control of search information

Two of the biggest search engines, Google and Bing, have partnered with Edgenet for a new SEO offering. Through the partnerships, manufacturers are able to directly upload product information to the engines for online distribution. Before the information is uploaded,... >>

BizReport | Advertising archives April 07, 2011

Matomy, Adsmarket, XTEND integrate for one-stop shop

Marketers are forever talking about getting more from a single solution. A new integration from three big names in the online space may give marketers exactly that. This week Matomy Media Group was formed, pulling the entities of Matomy, Adsmarket... >>

BizReport | Search Marketing January 31, 2011

Solution makes global SEO an option

For just over a year, experts have been issuing notes to publishers and advertisers that they needed a global platform. Translated content, logos and messages have been touted as a huge benefit for brands, but many brands haven't figured out... >>

BizReport | Search Marketing January 03, 2011

Facebook pushes search queries for second year

For the second straight year, search queries have been pushed by Facebook. What does that mean? As consumers head to search engines to find information they are, more often than not, looking for information on the leading social network in... >>

BizReport | Ecommerce archives November 01, 2010

Meltwater Group taps KENSHOO Local for SEM offering

A new partnership between SaaS hub Meltwater Group and KENSHOO Local should help local businesses better connect through search marketing efforts. Since the global economy took a hit in 2008, businesses have been looking in two places to find a... >>

BizReport | Search Marketing January 06, 2010

Are you aware of the positives of negative keywords?

Are you making good use of negative keywords in search engine marketing campaigns? Many marketers are too scared to do so for fear it will reduce site traffic, but savvy search engine marketers know that negative keywords can increase qualified... >>

BizReport | Ecommerce archives November 23, 2009

Internet Marketing 101: The difference between quality traffic and conversions

Whether you're a complete e-business newbie or you're trying to improve sales and profitability after a year or so, you may be mistaking a good-seeming metric for something else. Namely, the traffic metric. Marketers new and old continue to be... >>

BizReport | Advertising archives September 14, 2009

iCrossing: Display ads lift search traffic

Global digital marketing agency iCrossing have published a whitepaper that shows how effective display advertising campaigns can be in raising brand affinity.... >>

BizReport | Advertising archives August 05, 2009

eZanga marries SEM with display

A new suite of tools from search engine and online ad company eZanga will marry search engine marketing with online display advertising. The platform gives marketers the ability to lauch online display ads while targeting specific audience bases.... >>

BizReport | Advertising archives July 14, 2009

Ezanga expands to release contextual ad model

Add search engine Ezanga to the number of search engines offering something different to consumers. Rather than relying on simple search, the engine has begun to roll out a new contextual advertising model. The ads served will be based on... >>

BizReport | Search Marketing June 22, 2009

Report: SEM still a high priority

Providers pay attention: search engine marketers want more bang for their buck in this economy. A new report from [x+1] finds that, although marketers continue to push dollars into the search field, many are unsatisfied with the results they are... >>

BizReport | Search Marketing March 26, 2009

U.S. firm's SEM strategy targets weather

A repair company in the U.S. is taking direction from Mother Nature as to where, and when, it should place its search ads.... >>

BizReport | Advertising archives February 06, 2009

New tool boosts ad relevance

Content may be key but relevance is everything else. If ads aren't relevant consumers won't engage which means a smaller campaign ROI. A new tool from Eyeblaster could help marketers enhance ROI by ensuring that ads have relevance for consumers.... >>

BizReport | Search Marketing January 20, 2009

WSJ: Q4 2008 saw SEM spend decline

The word is out. Search engine marketing spend declined in the fourth quarter of 2008, demonstrating that, while it has been somewhat less affected by the recession, it's not untouchable. ... >>

BizReport | Search Marketing May 13, 2008

Will Yahoo Glue Pages stick?

Yahoo has launched a beta test of its latest search concept called Glue Pages, a more visually attractive presentation of search results. ... >>