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BizReport | Internet May 26, 2017

How to build on the microservices trend

According to one expert, a combination of PaaS and microservices can help brands reach scability, while remaining agile in the always-changing digital space. Here's how: ... >>

BizReport | Internet May 25, 2017

Expert: How to succeed with PaaS

Platform-as-a-Service, an infrastructure allowing clients to build and manage applications from the cloud, is seeing fast adoption. Here's what business leaders need to know: ... >>

BizReport | Blogs & Content September 13, 2016

Expert: How to capitalize on Olympic buzz after the games

It is just over a month since the 2016 Rio Olympics got underway, but for brands the excitement could be just beginning. That's because, according to one expert, brands can capitalize on Olympic excitement even after the games are over.... >>

BizReport | Advertising March 06, 2016

Expert: How to create consistent messaging

As easy as it is for customers to find content, and as many targeting options there are for brands, creating consistent messaging continues to be a challenge for many. One expert weighs in on how to create consistent messaging that... >>

BizReport | Blogs & Content March 04, 2016

Expert IDs global content drivers

Content remains a big buzzword for online businesses. There is social media content, product content, content about the business, and marketing content. Add to that the fact that an increasing number of global shoppers are looking for specific products, and... >>

BizReport | Advertising February 29, 2016

Top 3 challenges facing global brands

When it comes to supplying global content, one expert believes there are three crucial elements: brand control, local market flexibility and operational considerations. Read on for tips to take on these challenges. ... >>

BizReport | Ecommerce June 15, 2015

Top 3 tips to improve customer experience

Customer experience failures are impacting brands across the board, but it takes more than simply answering a call quickly or having up-to-date inventory numbers to solve a customer experience issue. Here are our top 3 tips to improve customer experience.... >>

BizReport | Ecommerce June 10, 2015

Expert: How customer experience fails impact brands

How does a single bad customer experience impact a brand? More deeply than many might think. Several recent studies indicate a single bad experience can stop a shopper from doing business with a company. ... >>

BizReport | Ecommerce April 21, 2015

Top 3 tips to ensure content is global-ready

To best reach an international audience and generate brand loyalty, organizations need to speak the language of the customer. Here are some valuable ways for marketers to achieve this:... >>

BizReport | Ecommerce April 20, 2015

Translation challenges stymying online communication

For a couple of years experts have been encouraging brands to become more global-minded. Today shoppers aren't just looking at US-based or UK-based companies because they live in that country. Shoppers are looking at ecommerce sites from all corners of... >>

BizReport | Ecommerce October 24, 2014

Study: Retailers aren't ready for next-gen tech

Retailers aren't ready for the next generation of shopping technology. That's the takeaway from new data out from Mozu which indicates nearly three-quarters (69%) of retailers aren't integrated with omni-channel solutions; about one-third say they haven't even considered such integration.... >>

BizReport | Advertising July 16, 2014

The 3 questions that should guide omnichannel paths

Channels are irrelevant to a growing number of online consumers. That is the takeaway from a new SDL report, in which researchers found more than half (58%) of Millennials 'will engage' with brands at the time and on the device... >>

BizReport | Advertising June 24, 2014

SDL: Why language is important for millennials

We already know millennials look at advertising and content differently than Gen Xers or Baby Boomers, but the reasoning behind that - and another reason to market to millennials differently - is language. According to SDL 1 in 4 US... >>

BizReport | Advertising June 20, 2014

Brands: How contextualization increases engagement

When it comes to the Web, marketers need the ability to capture and apply data-driven insights, which are generated when consumers visit a brand's Web and mobile sites. Then, a wide variety of contextual information can be brokered to offer... >>

BizReport | Advertising June 18, 2014

Ad Roundup: Offerings up targeting, translation options

Three new releases in the online space this week will give online brands more options when it comes to 'talking' to consumers in a way that will engage. Here are the details:... >>

BizReport | Ecommerce June 12, 2014

Top 5 tips to improve online experiences

To consistently deliver meaningful, relevant customer experiences, brands must understand not only what the shopper is looking for, but what they may have purchased last week and how this purchase will ease their situation. And that is made more difficult... >>

BizReport | Social Marketing June 05, 2014

Study: Social key for Millennials looking for content

When it comes to finding content, Millennial consumers are most likely to go the social route. That is the takeaway from a new SDL Global study which found 5 in 6 Millennials are connecting with brands via the social space.... >>

BizReport | Ecommerce May 12, 2014

Top 3 tips to use data better

A couple of years ago the backlash - from some shoppers - against data collection was staggering. Move forward a few years, WiFi is everywhere and most have switched to smartphones and now the outcry against data collection is different.... >>

BizReport | Advertising March 19, 2014

Study: Forget campaigns, get personal with Millennials

Have a great product for Millennial consumers? Forget the all-out television, radio, print and online campaigns. According to new data out from SDL the best way to reach and engage Millennials is to get personal and build a relationship.... >>

BizReport | Blogs & Content March 12, 2014

Top 3 tips to create lasting brand buzz

In a world where the buzz around an event lasts only one news cycle, how can a brand really connect with viewers to increase engagement and create an on-going conversation? The experts at SLD have put together a new infographic... >>

BizReport | Advertising January 27, 2014

SDL suite promises cross channel, device functionality

This week a product launch from SDL will give online marketers more to consider in campaign and content creation. The company has released a cloud-based cross channel toolset, set up to optimize online and mobile campaigns; the other release is... >>

BizReport | Ecommerce November 04, 2013

Report: Shoppers will pay for positive experiences

Everyone is talking about the positive customer experience. From simple checkouts online to shorter lines in-store, many experts are pleading with retailers to improve the customer experience. And, while most retailers agree and are pushing more dollars into customer experience,... >>

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