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BizReport | Ecommerce archives January 06, 2017

Top 3 tips to streamline shipping

Amazon recorded their first drone delivery on December 7th, 2016, but this was in the UK, where government policies are more flexible than those in other countries and regions, including the US. Still, there is always talk about drones taking... >>

BizReport | Ecommerce archives January 05, 2017

Brands: Are you shipping correctly?

With more consumers buying online, the shipping processes of some retailers and brands may be a bit slower than is effective. ... >>

BizReport | Advertising archives September 19, 2016

SAP adds function to HANA platform

A significant update to SAP's HANA platform is being released which should give digital brands increased functionality to build and extend their app offerings. ... >>

BizReport | Advertising archives July 08, 2016

Ad Roundup: Platforms to focus on connection

In today's advertising roundup, a new partnership, an acquisition, and a new release all centered on increasing brands' ability to measure and connect. ... >>

BizReport | Ecommerce archives February 04, 2015

Report: Personal connection tops engagement list

When it comes to engaging consumers a new report indicates it isn't all about mobile websites or a redesigned ecommerce hub. Researchers with SAP have linked engagement with personal experience - specifically personal connection. ... >>

BizReport | Loyalty Marketing November 11, 2014

Study: Shoppers loyal to brands that share values

A new study out from SAP indicates shared values are a leading reason shoppers become loyal brand shoppers. While price and availability continue to be important, people seem to be more focused on brands that are 'like them'.... >>

BizReport | Ecommerce archives September 24, 2014

Study: Brands upping the personalization factor

There is a growing momentum behind customer personalization - studies are focused on it, strategies are mapped out. And yet, there remains a disconnect between brands and shoppers. That disconnect is underlined in a new study from SAP, which indicates... >>

BizReport | Blogs & Content archives August 20, 2014

Survey: Customer service/support high on brands' focus list

There is an old customer service saying that goes, 'the customer is always right'. According to new data out from SAP and The Service Council (TSC) customers' needs are more important than ever as brands are now focusing on service... >>

BizReport | Social Marketing July 31, 2014

How to tell if social is right for your brand

Many companies tend to use the term "social strategy" as if it is a catch-all for every platform available. But according to SAP while the social audience may be consistent, each social channel comes with a very specific set of... >>

BizReport | Advertising archives July 29, 2014

Top 3 tips for better channel optimization

No single marketing channel is right for every brand on the planet, although with the right strategy in place, every brand could potentially use all of the available channels with success. Getting the strategy and planning in place to make... >>

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