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BizReport | Research archives December 23, 2016

Top 3 tips for brick-and-mortar to ensure customer satisfaction

With Amazon's recent Fresh announcement, the increased use of mobile devices in-store, and an ever-shrinking shopper attention span, many brick-and-mortar brands are feeling the pressure. One expert offers 3 tips for brick-and-mortar brands to ensure customer satisfaction. ... >>

BizReport | Research archives December 13, 2016

Expert: What Amazon Fresh means for brick-and-mortar

With Amazon's announcement that they would open brick-and-mortar grocery stores, many retailers are wondering what is coming next, how they compete, and what the move really means for retail - both online and offline. ... >>

BizReport | Ecommerce archives August 01, 2016

Expert: Why merchants need to know buyer personas

A buyer persona is typically defined as the ideal customer who will be buying a product from a company. However, this definition of a buyer persona inherently assumes customers are static. The problem is that customers are dynamic, especially within... >>

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