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BizReport | Advertising archives July 25, 2017
Ad Roundup: Data, mobile releases
In today's advertising roundup, new tools and a new partnership that should put brands in better touch with data, as well as a new tool to help combat mobile fraud. ... >>
BizReport | Advertising archives July 20, 2017
Experts weigh in on Sizmek, Rocket Fuel deal
This week, Sizmek announced plans to purchase Rocket Fuel. We asked several digital experts what the implications of this move are for the industry. ... >>
BizReport | Advertising archives July 19, 2017
Ad Roundup: Tools to connect brands, consumers
In today's advertising roundup, a trio of releases that should give brands more insight into their customer bases. ... >>
BizReport | Advertising archives May 19, 2017
Ad Roundup: AI at the heart of 2 announcements
In today's advertising roundup, two announcements that could increase how brands use artificial intelligence in ad campaigns, and a move that will increase the 'TV anywhere' trend. ... >>
BizReport | Advertising archives January 04, 2017
Expert: How to use AI to improve ROI
Experts agree that data and artificial intelligence will be key for brands in 2017. I had the opportunity to chat with Rocket Fuel's Randy Wootton about how AI can help brands improve ROI. ... >>
BizReport | Advertising archives August 01, 2016
Ad Roundup: Releases to enhance connection
In today's advertising roundup, a trio of releases that should enhance brands' and publishers' ability to engage with customers. ... >>
BizReport | Advertising archives July 02, 2015
Ad Roundup: Solutions for ads, optimization, mobile work
In today's advertising roundup: three new solutions that may change the way brands use online advertising as well as a change for those in the mobile workplace. ... >>
BizReport | Advertising archives June 10, 2015
Rocket Fuel IDs ads most-likely to garner attention
Results from a new study out with Rocket Fuel identify which types of ads are getting the most consumer attention.... >>
BizReport | Advertising archives June 10, 2015
Ad Roundup: TV and AI solutions and a new integration
In today's advertising roundup, a new solution for buying TV ads based on behaviors and a new solution using artificial intelligence to optimize ROI. ... >>
BizReport | Advertising archives May 21, 2015
Ad Roundup: Integrations and new releases to offer more insights
In today's ad roundup upgrades to platforms and new releases should put brands in a better data situation.... >>
BizReport | Advertising archives April 30, 2015
Ad Roundup: New video tools, cross-device options
In today's advertising roundup: new mobile video options, a partnership for social media data and another which should strengthen brands' targeting abilities. ... >>
BizReport | Blogs & Content archives August 21, 2013
How digital video will change 2014
Branded video content as well as more traditional video advertising is expected to see a significant increase in 2013. In July comScore reported that 187 million Americans watched more than 45 billion video clips - nearly 20 billion of which... >>
BizReport | Advertising archives April 05, 2013
Reports: Real time bidding is pushing the ad envelope
Two ad platforms are reporting substantial growth thanks to real time bidding. RTB options give brands more control over how ads are served to consumers in the online space. Both Jumptap and Rocket Fuel platforms have shown strong growth with... >>
BizReport | Blogs & Content archives September 07, 2012
Content deals to expand reach for online businesses
Three announcements in the content space this week should have ramifications for online businesses through the New Year. Covering both written and video content, the platform expansions and additions should make it simpler for brands to find an audience, control... >>
BizReport | Ecommerce archives August 31, 2012
Rocket Fuel: Dads pushing more BTS buys
When it comes to back to school, retailers might want to spend a little time on Dad. While moms still make the bulk of back to school (BTS) buys, data from Rocket Fuel shows dads are taking on some of... >>
BizReport | Advertising archives May 01, 2012
CPG Booster to help reach right audience, right time
A new release from Rocket Fuel could be the tool CPG brands are looking for. Called CPG Booster, it helps optimize ad efforts across the web - including mobile, social and video options - to improve sales, brand awareness and... >>
BizReport | Ecommerce archives November 03, 2010
Two ecommerce releases help etailers better engage
As retailers brace for big crowds of shoppers, online marketers are looking for ways to better target consumers who are in-market for specific products. Two new releases, one from Rocket Fuel and another from TrialPay may help brands interact, engage... >>
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