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BizReport | Advertising July 25, 2017

Ad Roundup: Data, mobile releases

In today's advertising roundup, new tools and a new partnership that should put brands in better touch with data, as well as a new tool to help combat mobile fraud. ... >>

BizReport | Advertising July 20, 2017

Experts weigh in on Sizmek, Rocket Fuel deal

This week, Sizmek announced plans to purchase Rocket Fuel. We asked several digital experts what the implications of this move are for the industry. ... >>

BizReport | Advertising July 19, 2017

Ad Roundup: Tools to connect brands, consumers

In today's advertising roundup, a trio of releases that should give brands more insight into their customer bases. ... >>

BizReport | Advertising May 19, 2017

Ad Roundup: AI at the heart of 2 announcements

In today's advertising roundup, two announcements that could increase how brands use artificial intelligence in ad campaigns, and a move that will increase the 'TV anywhere' trend. ... >>

BizReport | Advertising January 04, 2017

Expert: How to use AI to improve ROI

Experts agree that data and artificial intelligence will be key for brands in 2017. I had the opportunity to chat with Rocket Fuel's Randy Wootton about how AI can help brands improve ROI. ... >>

BizReport | Advertising August 01, 2016

Ad Roundup: Releases to enhance connection

In today's advertising roundup, a trio of releases that should enhance brands' and publishers' ability to engage with customers. ... >>

BizReport | Advertising July 02, 2015

Ad Roundup: Solutions for ads, optimization, mobile work

In today's advertising roundup: three new solutions that may change the way brands use online advertising as well as a change for those in the mobile workplace. ... >>

BizReport | Advertising June 10, 2015

Rocket Fuel IDs ads most-likely to garner attention

Results from a new study out with Rocket Fuel identify which types of ads are getting the most consumer attention.... >>

BizReport | Advertising June 10, 2015

Ad Roundup: TV and AI solutions and a new integration

In today's advertising roundup, a new solution for buying TV ads based on behaviors and a new solution using artificial intelligence to optimize ROI. ... >>

BizReport | Advertising May 21, 2015

Ad Roundup: Integrations and new releases to offer more insights

In today's ad roundup upgrades to platforms and new releases should put brands in a better data situation.... >>

BizReport | Advertising April 30, 2015

Ad Roundup: New video tools, cross-device options

In today's advertising roundup: new mobile video options, a partnership for social media data and another which should strengthen brands' targeting abilities. ... >>

BizReport | Blogs & Content August 21, 2013

How digital video will change 2014

Branded video content as well as more traditional video advertising is expected to see a significant increase in 2013. In July comScore reported that 187 million Americans watched more than 45 billion video clips - nearly 20 billion of which... >>

BizReport | Advertising April 05, 2013

Reports: Real time bidding is pushing the ad envelope

Two ad platforms are reporting substantial growth thanks to real time bidding. RTB options give brands more control over how ads are served to consumers in the online space. Both Jumptap and Rocket Fuel platforms have shown strong growth with... >>

BizReport | Blogs & Content September 07, 2012

Content deals to expand reach for online businesses

Three announcements in the content space this week should have ramifications for online businesses through the New Year. Covering both written and video content, the platform expansions and additions should make it simpler for brands to find an audience, control... >>

BizReport | Ecommerce August 31, 2012

Rocket Fuel: Dads pushing more BTS buys

When it comes to back to school, retailers might want to spend a little time on Dad. While moms still make the bulk of back to school (BTS) buys, data from Rocket Fuel shows dads are taking on some of... >>

BizReport | Advertising May 01, 2012

CPG Booster to help reach right audience, right time

A new release from Rocket Fuel could be the tool CPG brands are looking for. Called CPG Booster, it helps optimize ad efforts across the web - including mobile, social and video options - to improve sales, brand awareness and... >>

BizReport | Ecommerce November 03, 2010

Two ecommerce releases help etailers better engage

As retailers brace for big crowds of shoppers, online marketers are looking for ways to better target consumers who are in-market for specific products. Two new releases, one from Rocket Fuel and another from TrialPay may help brands interact, engage... >>

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