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BizReport | Trends & Ideas August 09, 2016

TV preferred choice for watching Olympic Games

With the Rio Olympics underway, there are plenty of stats around for marketers to get their teeth into. The latest set, regarding how Brits plan to watch the sporting event, comes from media technology firm Snell Advanced Media. ... >>

BizReport | Advertising August 04, 2016

Expert: How brands can capitalize on the Olympics

The Olympic Games are an important global sporting event that is observed by billions of consumers around the world. The 2012 Olympics that were held in London had 3.6 billion viewers. That is a number that brands can't ignore, especially... >>

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