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BizReport | Email Marketing November 28, 2018

Study: New subscribers more likely to read

When it comes to email lists, newer subscribers are more likely to read marketing messages, making those first few email contacts very important. In fact, new email subscribers have a read rate of 39%, high above the average email read... >>

BizReport | Advertising December 01, 2016

Ad Roundup: Acquisition, launch to add layers of control

In today's advertising roundup, a new acquisition and a platform launch that should give brands more control over their ad spend, creative, and monitoring. ... >>

BizReport | Email Marketing September 16, 2016

Top 3 email tips for the 2016 holidays

With the 2016 holiday shopping season set to start in just a few weeks, ReturnPath is offering up a few tips to help marketers better prep for their holiday campaigns. ... >>

BizReport | Email Marketing April 14, 2016

Study: Reputation key to engagement

The key to customer engagement may be making a switch to reputation. That's the takeaway from ReturnPath's new 2016 Sender Score Benchmark Report. Researchers tallied more than 4 trillion email messages through 2015, and their finding is that having a... >>

BizReport | Email Marketing February 06, 2012

Top online brands join together against phishing

As more consumers go online from various devices fraudulent people and businesses are reaching out as well. Phishing attacks and identity thieves are just the tip of the iceberg but a new group may help protect consumers against these fraudsters.... >>

BizReport | Email Marketing January 04, 2012

Responsys: Email spike to continue for retailers

Throughout the 2011 holidays, Responsys has reported a spike in marketers' email usage. Now, that spike seems to be less a holiday occurance and more a simple resurgence of the medium. In 2011, retailers sent an average of 177 promotional... >>

BizReport | Mobile Marketing December 09, 2011

Content consumption on the up via mobile

Using mobiles to continue or sustain in-market presence is becoming a bigger piece of the mobile pie according to new data from Millennial Media. Their research shows a growing number of mobile advertisers are using their platform to sustain or... >>

BizReport | Email Marketing October 27, 2011

Top 4 Email tips for 2011 holidays

Okay, jolly old St. Nick may be more accustomed to delivering toys at Christmas time than ad campaigns, but for email marketers, channeling the Man in Red could be a good way to get more attention from the holiday shopping... >>

BizReport | Email Marketing October 21, 2011

Top 3 email tips you should incorporate now

Halloween is nearly hear which means holiday campaigns are ramping up for release. Before sending out that first holiday-themed mess, though, follow these three tips for better email ROI.... >>

BizReport | Email Marketing April 02, 2010

Lyris helps cosmetics firm double email ROI

Yet one more sign that email is far from dead: by focusing on message and deliverability a cosmetics firm using the Lyris HQ platform has doubled revenue, increased deliverability by nearly 100% and pushed click-thrus to higher levels. ... >>

BizReport | Email Marketing February 05, 2010

Is delivery killing email?

When it comes to email marketing the truth is that many messages simply don't deliver. According to information from ReturnPath as well as a new study from Implix email is being heavily used by marketers but consumers aren't getting the... >>

BizReport | Email Marketing October 12, 2009

Internet Marketing 101: How to increase cause email efforts

When it comes to cause marketing, some non-profits have their plans down pat. They know who to email or target, when and how to get results. But most online marketers are in the business for profit, so how can these... >>

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