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BizReport | Email Marketing August 16, 2019

Study finds reputation key to inbox placement

New data out from Return Path underlines the importance of your business reputation. their data shows that for marketers using email, 'highly reputable' senders have at least a 90% inbox placement while those with less reputable reputations are placed in... >>

BizReport | Advertising archives August 09, 2019

Get more engagement from emojis, here's how

It isn't just kids using emojis, adults are embracing the little faces, hearts, thumbs-ups, and other emojis, and according to one new report they like it when brands and marketers use emojis, too. First, a look at just how prevalent... >>

BizReport | Email Marketing July 30, 2019

How AI is changing email marketing

The first email was sent in 1971. Today, the world of email (and the spam that plagues it) is way more sophisticated. From 1 million email users in 1995 to 2.5 billion in 2015, email usage has exploded. And now mailbox... >>

BizReport | Email Marketing February 27, 2019

Study: Engagement knocks down spam placement

It's been widely accepted by marketing professionals that relevance and engagement are key factors in successful email campaigns, primarily because the more relevant email messages have been the more likely consumers are to open the next mailing. But, one new... >>

BizReport | Email Marketing August 20, 2018

Study: Inbox placement up 5%

Marketers have made strides forward according to new data out from Return Path. For the first time in three years inbox placements are up, and by about 5% globally. ... >>

BizReport | Email Marketing May 24, 2018

Reputation key to email campaigns

Reputation may be more important than ever for email marketers. According to new data, email senders with high reputation marks substantially increase the chances their mailings will hit consumer inboxes. ... >>

BizReport | Email Marketing March 14, 2018

Emailers need to increase engagement

New data out from Return Path underlines a long-held belief about email marketing: the more subscribers are engaged with email content the less likely messages are to end up in spam/junk folders. ... >>

BizReport | Email Marketing September 28, 2017

How to improve inbox placement

According to data out from Return Path about 20% of marketing emails are no longer reaching consumers' inboxes; this placement problem is not only an immediate problem leading to lost sales, but also a long-term issue because emails landing in... >>

BizReport | Email Marketing September 11, 2017

Study: 20% of email doesn't hit the inbox, here's how to correct

New data out from Return Path finds that about 20% of global email messages aren't reaching consumer inboxes. This is a problem, considering more consumers are signing up for newsletters, savings emails, and are actively comparison shopping. One expert offers... >>

BizReport | Email Marketing August 14, 2017

Study finds inbox placement still a struggle

While most email marketers have keyed in on the importance of subject lines, clickable links, and engaging content, new data from Return Path indicates that may not be enough because emails aren't landing in the inbox. Their data shows a... >>

BizReport | Email Marketing June 21, 2017

Study finds sender rep kep to email success

Keeping your sender reputation high is more important than ever. That's a key takeaway from new Return Path report; according to their research, emails from marketers with high sender scores are seen in the inbox by 20% more people. ... >>

BizReport | Advertising archives June 15, 2017

Ad Roundup: Partnership announcements in digital

In today's advertising roundup, new partnership agreements should help digital and mobile advertisers better use data to engage and to fight fraud. ... >>

BizReport | Email Marketing May 08, 2017

Non-profit sees substantial growth through email

Recently the non-profit DonorsChoose.org, an organization helping public schools to fund different projects, tapped Return Path to help them improve their email ROI. Once on-board, the organization found inbox placement rates improve to 100% for both Yahoo and Microsoft clients.... >>

BizReport | Email Marketing March 09, 2017

Study: Read, reply rates up

Email engagement looks good. That's a key takeaway from Return Path's Hidden Metrics of Email Deliverability report, out today. Researchers looked at how consumers interacted with emails - from opening and reading to marking as spam - and found that... >>

BizReport | Email Marketing August 04, 2016

Study: Branded emails aren't connecting

Despite the fact that email marketing has been around for more than two decades, brands are stilling finding it hard to connect - literally - with consumers. That's the takeaway from new ReturnPath data which found about one-fifth of emails... >>

BizReport | Ecommerce archives July 29, 2016

Retail Roundup: Coupons key for all shoppers

Two new reports are out this week, shedding light on two interesting consumer trends: coupons use, and fitness trends. ... >>

BizReport | Email Marketing July 05, 2016

Study: Why brands must fight email fraud

Turns out the cost of email fraud can be bigger - and last longer - than many brands realize. According to a recent Return Path report, the biggest costs associated with email fraud is a loss of trust from consumers... >>

BizReport | Advertising archives May 11, 2016

Ad Roundup: Releases for increased security, ad options

In today's advertising roundup, a trio of releases that will increase brand's online control. ... >>

BizReport | Email Marketing September 19, 2012

Over half of email marketers fail to segment email lists

It's hard to believe but, according to a new study from email intelligence provider Return Path, over half of email marketers fail to segment customers and continue to fire off the same email communication to all in their database. ... >>

BizReport | Email Marketing October 06, 2011

Two platform releases integrate social, email

New data from Return Path finds email and social becoming more deeply intertwined. Citing campaigns from KFC and Domino's, researchers note that using social and email in a collaborative way rather than using simple coupon links increases sharing. ... >>

BizReport | Email Marketing May 25, 2011

Report: Legitimate email may not make it through filters

If you aren't seeing a good ROI on email campaigns lately, a new study from Return Path may indicate why. According to their research about half of marketing emails are flagged as spam by ISP filters. Those messages never reach... >>

BizReport | Email Marketing August 19, 2010

Report: Brands still blasting email, ignoring customers

Turns out retail brands may be in a rut with email marketing. A new report indicates that retailers are, in some cases, ignoring consumers who return the favor by ignoring them. Not the best of ideas in a robust economy;... >>

BizReport | Email Marketing January 05, 2010

Epsilon: Email open rates over 20%

New data from email marketing firm Epsilon indicates that email continues to grow in importance. The new report, ranking Q3 2009 numbers, found that open rates were up just over 3% year over year for the quarter with click rates... >>

BizReport | Email Marketing July 27, 2009

Return Path: Marketers 'in the dark' re email deliverability

Email marketing is often lauded for its deliverability and impressive ROI, but a new report from email marketing specialists Return Path has found that many marketers aren't being provided with accurate metrics. ... >>

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