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BizReport | Advertising December 11, 2013

Why brands should mine holiday data for new year performance

In the middle of the 2013 holiday rush, most retailers and marketers are focused on campaign performance and getting shoppers in the door. But, in the middle of the rush, brands need to also be thinking of the New Year... >>

BizReport | Advertising November 12, 2013

Expert advises: Know your customers this holiday season

In retail, data has become a huge influence in how campaigns are created and how ad space is purchased. Still, there is a lag between truly engaging campaigns and customers - and that lag in many cases is due to... >>

BizReport | Ecommerce November 11, 2013

Brands: Why testing is as important as targeting

Heading into the busy holiday shopping season many retailers are putting a lot of effort into creating multiple creative avenues for campaigns. But, according to one expert, consumer data may be as important as creative. The more information you can... >>

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