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BizReport | Social Marketing February 05, 2014

Expert Commentary: What Facebook's proposed mobile ad network means for brands

There has been a lot of talk lately about a mobile ad network, powered by Facebook data that will put non-Facebook ads on consumers' mobile phones. What does such a network mean for advertisers?... >>

BizReport | Mobile Marketing December 04, 2013

Responsys: Mobile pushing conversions

Over the Thanksgiving weekend, many retailers say a push from mobile consumers. According to some statistics, mobile conversions increased by around 20% (Year over Year) through the weekend. New data out from Responsys shows retailers how mobile consumers are engaging... >>

BizReport | Advertising archives October 28, 2013

Report: Campaign engagement isn't working

New data shows traditional ways of engaging consumers - like through ad campaigns - is not working as well as it once did. The new Rise of Marketing Orchestration report from Forrester Consulting and Responsys advises brands not to rely... >>

BizReport | Ecommerce archives October 04, 2013

Top 3 tips for creating personalized, integrated customer experiences

This holiday season, the shopping experience may be more important than ever. But, for perhaps the first time, it won't be the in-store experience. Rather, the online or mobile experience - simple checkouts, mobile coupons, barcodes taking the shopper to... >>

BizReport | Social Marketing October 03, 2013

How wish lists and social sharing may increase holiday sales numbers

As ecommerce has evolved so has the way consumers engage with products. While there is a small number of shoppers who buy any item at any time, many shoppers are using Wish List type organization options. And those wish lists... >>

BizReport | Ecommerce archives October 02, 2013

Expert suggests cross-platform may spark 2013 holiday sales

Forecasters haven't finalized their 2013 holiday spending predictions quite yet but most are agreed: shopping will begin earlier in 2013 than in years past. And the online space will likely draw in large numbers of consumers.... >>

BizReport | Email Marketing September 26, 2013

How Ascena Retail Group improved conversions by 225%

Email may not be as sexy as social media or as creative as video, but new data out from Responsys and Ascena Retail Group shows that email is still bringing customers to the checkout. Wanting more from their email program,... >>

BizReport | Advertising archives November 28, 2012

Report: Retailer spending up over Thanksgiving weekend

It wasn't just shopper spending more over the Thanksgiving weekend. According to new data from Marin Software retailers upped their ad spending over the holiday weekend, hoping to draw more shoppers online and in-store. ... >>

BizReport | Ecommerce archives November 27, 2012

Cyber Monday continues strong 2012 ecommerce performance

Cyber Monday may only just be in the books, but early data out from sources indicates the shopping day could hit another record high. This after Black Friday online sales surpasses the $1 billion mark for the first time just... >>

BizReport | Email Marketing November 09, 2012

Responsys: Promotional email sends up 20% YoY

Retailers continue to push time and effort into the email sector. According to new data from Responsys promotional email sends are up 20% (2011 vs. 2012); because of the strong growth for 2012 as a whole, Responsys believes total email... >>

BizReport | Email Marketing October 10, 2012

September email numbers continue on high side

The year of retail email continues according to the latest numbers from Responsys. According to the company September showed strong promotional email numbers, continuing the trend of increased email sends begun in January of this year. ... >>

BizReport | Email Marketing September 19, 2012

Retailers: Expert advises what to do now for the holiday rush

The calendar may still read September, but savvy online marketers are already preparing for the 2012 holiday season - which will kick off Thanksgiving Weekend in the US. Based on the summer months, Christmas will come early for some; according... >>

BizReport | Email Marketing July 13, 2012

Retail email to grow 20% in 2012

According to new data from Responsys, retail emails were up again in June. For the month retail emails more than doubled over the same time last year. On average retailers sent 94 promotional emails per month through the first half... >>

BizReport | Research archives June 11, 2012

Retailers pinning on Pinterest

Since the 2011 holidays ecommerce has seen steady action; many of those retailers are using email to stay connected with shoppers, finds new data from Responsys. But email isn't the only space having a retail impact - the data from... >>

BizReport | Email Marketing May 10, 2012

Responsys, Bazaarvoice collaboration offers customized content

Recently Responsys Interact Suite integrated with Bazaarvoice's Social Commerce platform, offering brands a new way to engage with consumers. The collaboration enables brands to offer relevant and customized messaging across online channels - hopefully engaging more consumers. ... >>

BizReport | Social Marketing May 03, 2012

Two new social solutions may increase interactions

Social marketing efforts continue to grow this year, but just launching a campaign or branded profile page is only the beginning. Two new releases in the social space should help brands monitor, analyze and track social campaigns so that changes... >>

BizReport | Social Marketing April 06, 2012

Discounts, offers driving both email, social engagement

Brands: just because you have a social profile you shouldn't neglect your email lists. Because, according to new data email and social marketing are getting attention for different reasons from the consumer base. Focusing on email or social rather than... >>

BizReport | Email Marketing March 12, 2012

Retailers: Why email messages need targeting, personalization

In February retail email sends increased by more than 25% Year over Year; retailers sent their lists an average of 15 promotional emails during the month. Many used Leap Day as a selling point, encouraging shoppers to take advantage of... >>

BizReport | Email Marketing February 07, 2012

Top three tips to sweeten email responses

Email continues to have a strong hold on both marketers and consumers; both are using it to stay connected, find out about new products and get the best deals on merchandise. According to the latest State of Email Marketing from... >>

BizReport | Ecommerce archives January 16, 2012

Report: M-Commerce needs to up customer service quotient

A new report out from Baynote indicates what, while shoppers are happy to receive emails or text messages from retailers, actually shopping via a mobile device is lacking. That isn't to say mobile sites are turning customers off, it simply... >>

BizReport | Email Marketing January 04, 2012

Responsys: Email spike to continue for retailers

Throughout the 2011 holidays, Responsys has reported a spike in marketers' email usage. Now, that spike seems to be less a holiday occurance and more a simple resurgence of the medium. In 2011, retailers sent an average of 177 promotional... >>

BizReport | Ecommerce archives December 28, 2011

Post-holiday emails to focus on gift cards

The big shopping rush may be over, but retailers across the US believe there is still money to be spent, and they are banking most of that cash is coming from gifted gift cards. According to Responsys about 22% of... >>

BizReport | Ecommerce archives December 26, 2011

For merchants, email, mobile still reign supreme

According to stats from Responsys retail email volume skyrocketed Christmas week with most brands sending at least 5 messages to consumer lists for the week. That is a 35% increase over 2010 email trends; most of these messages were sent... >>

BizReport | Ecommerce archives December 21, 2011

Holiday season pulls in $32b - so far

comScore reports ecommerce sales are up about 15% so far this year, with shoppers spending $32 billion. That number may grow only slightly as there are now three shopping days until Christmas; shopping past December 23 puts items in danger... >>

BizReport | Ecommerce archives December 19, 2011

Free Shipping Day pulls another $1b+ from shoppers wallets

Early data out from comScore indicates the 2011 holiday spend is now over $30 billion, with another day hitting the $1 billion single-day sales number. Free Shipping Day (Friday, December 16) saw shoppers spend $1.072 billion online, a 14% increase... >>

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