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BizReport | Ecommerce September 22, 2016

Study: Dark social key to seasonal sharing

Several reports have highlighted consumers' penchant for using multiple devices to research new products online, but one new report is taking that trend farther. According to new RadiumOne data, holiday shoppers are not only using devices to find product information... >>

BizReport | Mobile Marketing January 27, 2015

Survey: Mobile a sore spot for luxury brands

Mobile may be making strides across the advertising spectrum, in general, but one category finds mobile especially challenging. That's the takeaway from a new report out from RadiumOne. Researchers surveyed luxury brands across the US and found most (59%) were... >>

BizReport | Mobile Marketing December 15, 2014

RadiumOne's mobile trends to watch in 2015

Over the past couple of years mobile has become a big deal for online brands, but according to one expert mobile will become even bigger in 2015. Here are his trends that mobile marketers need to be ready for in... >>

BizReport | Advertising October 22, 2014

Top 3 tips to create a solid cross-device strategy

There are two main goals of a cross-channel approach: to recognize the same people as they engage with social media, video, display and mobile ads from screen to screen to screen and to use the information from the interactions on... >>

BizReport | Advertising October 20, 2014

Brands: Why you need to connect social and cross-platform marketing objectives

For the consumer, well-targeted ads can provide opportunities for discounts, promotions, gift ideas and new inspiration for things like travel destinations. Inaccurate data coming from their usage patterns often leads to ads that contradict, fail to reflect past purchase behaviors... >>

BizReport | Mobile Marketing September 12, 2014

Mobile key for back-to-school finds survey

While most people are finished with back to school shopping, the work isn't finished for retailers or metrics firms who are looking to Back to School (BTS) shopping as an indicator of what to expect during the upcoming holiday shopping... >>

BizReport | Social Marketing August 01, 2014

Top 3 tips to harness dark social data

Properly attributing visits, clicks and shares across the online and social spaces allows brands to tailor their content marketing to create content with which their audience will engage. This also represents the best potential communities to connect with and can... >>

BizReport | Social Marketing July 30, 2014

How dark social can impact brand

There is a new buzz phrase out there - dark social, and it refers to the sharing of digital content outside the usual social places. For example, Consumer A sharing a link with Friend B through Skype or IM rather... >>

BizReport | Mobile Marketing April 18, 2014

Survey: Mobiles look to devices before, during, after shopping

Mobile devices are making it easier for bargain hunters to find deals. And share them. And use them. That according to new coupons data from RadiumOne. Their survey revealed that about half of all mobile users (US) clicked on a... >>

BizReport | Research February 06, 2013

Reports find mobile engaged most Super Bowl viewers

Whether watching because it was the last game for Baltimore Ravens' famed linebacker Ray Lewis or for brands' ingenious commercials, the bulk of Super Bowl watchers were also engaging via mobile devices. They were tweeting about spectaculars plays - and... >>

BizReport | Blogs & Content November 18, 2010

How to engage foodies and why you need to

Why are foodies important? Because nearly 100% of the consumer base cook on a daily basis and they don't just want traditional baked chicken and mashed potatoes. Amateur chefs are moms, dads, young adults, seniors and busy families - they... >>

BizReport | Advertising October 19, 2010

New online ad network mines data to deliver relevant ads

This week a new online advertising network launches which may help brands with the relevancy problem. Delivering ads which are relevant to a consumer at a specific time is one of the bigger challenges for advertisers. The new ad network,... >>

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