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BizReport | Advertising archives March 31, 2015

How to use native, RTB as complimentary options

From search to mobile, there are a plethora of ways to use different advertising units and buying options to compliment one another. According to one expert native and RTB are another of those complimentary combinations. Here's how brands can better... >>

BizReport | Advertising archives March 30, 2015

Expert: Look for native to continue strong growth

Although some say native advertising as an unknown entity, it isn't slowing the adoption of the ad format. Rather, according to one expert, native is seeing strong growth that point to even higher adoption rates.... >>

BizReport | Advertising archives November 25, 2014

Prediction: Programmatic to push content marketing spend

Look for more dollars to be pushed into the programmatic space. That is the takeaway from a new PulsePoint study which indicates most marketers believe programmatic will be pushing content marketing within the next two years.... >>

BizReport | Advertising archives September 22, 2014

Programmatic spending skyrockets through Nexage Markeplace

Here's an interesting nugget: the mobile programmatic spend is surging forward. According to data focused on the Nexage Marketplace the programmatic spend has increased more than 200% over the past year. One expert suggests the spending increase is the result... >>

BizReport | Advertising archives August 05, 2014

Ad Roundup: 2 new programmatic solutions soar to market

Programmatic is gaining more ground this week, thanks to two new solutions coming to market. Both Verve Mobile and adMarketplace are pushing programmatic/bidding solutions that should give brands more control over their spending. Here's how:... >>

BizReport | Advertising archives July 16, 2014

Top 3 benefits of programmatic

The Internet age has opened up thousands of new opportunities for advertisers to reach consumers wherever they engage with content, be it traditional display, mobile or online video. On top of these channels, there are literally billions of potential combinations... >>

BizReport | Advertising archives October 23, 2013

Programmatic reshaping online ad space

Real Time, or programmatic, ad buying is changing how businesses engage with advertising online. That is the takeaway from new data out from Index, a Casale Media division. According to their data 'event' and 'seasonal' ad activities are pushing programmatic... >>

BizReport | Advertising archives April 10, 2013

Platforms up the RTB ante

Two new releases this month are set up to improve advertisers real time bidding (RTB) experiences. For both the online and mobile spaces, these platform releases will offer new ways for brands to ensure their ads are seen at the... >>

BizReport | Advertising archives April 05, 2013

Reports: Real time bidding is pushing the ad envelope

Two ad platforms are reporting substantial growth thanks to real time bidding. RTB options give brands more control over how ads are served to consumers in the online space. Both Jumptap and Rocket Fuel platforms have shown strong growth with... >>

BizReport | Advertising archives February 08, 2013

3 Questions with Jivox's Diaz Nesamoney

2012 showed brands how they needed to change to remain relevant with consumers. From creating an immersive social profile to offering additional content through 'traditional' advertising. Diaz Nesamoney weighs in on those trends - and how they may change in... >>

BizReport | Mobile Marketing January 15, 2013

Adfonic: Real Time Bidding pushing mobile engagement

Nothing says mobile like real time information, and according to the latest Adfonic AdSnap, real time bidding (RTB) within mobile is pushing click through rates and improving overall ad performance. The verticals most likely to be impacting by mobile RTB... >>

BizReport | Advertising archives October 10, 2012

Forecast: RTB spending to increase significantly

Look for more spending on real time bidding (RTB) inventory in the coming months. That according to new data from Index Platform and Casale Media. However, even with more interest in RTB ad buyers say they want more control over... >>

BizReport | Advertising archives April 25, 2012

RTB, Mobile show strong growth

Two reports - one a forecast and one a recap of Q1 2012 show strong impetus for both real time bidding and mobile advertising. According to Strategy Analytics mobile advertising should suprass $4 billion this year, and from Accordant Media... >>

BizReport | Advertising archives October 17, 2011

RTB spending to surpass $6B by 2015

As people across the globe become connected to the Internet, advertisers are pushing more dollars into a specific area: real-time bidding (RTB). According to a new PubMatic report the global RTB spend should surpass $6 billion by 2015 as advertisers... >>

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