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BizReport | Email Marketing June 14, 2017

58% of marketers to increase spend on email marketing in 2017

A new survey of both B2C and B2B marketers found that email is the channel in which more than half will increase investment this year, followed by social pay-per-click. ... >>

BizReport | Advertising archives March 29, 2017

Unilever to up digital spend following display ad trial

The early stages of ongoing research by Unilever has convinced the consumer goods giant to allocate more of its marketing budget to display advertising. ... >>

BizReport | Research archives September 20, 2016

82% of marketers lack knowledge, resources to create single customer view

Marketing technology firm BlueVenn has a story to tell about which battles marketers perceive to be their toughest and which 'mythical beasts of marketing' they encounter along the way.... >>

BizReport | Advertising archives July 08, 2015

Marketers want better measurement of ROI before they allocate more dollars to digital

If there's one thing holding back online ad spending it's measurement. According to a new study from Millward Brown Digital, marketers would up their spending on digital programs if they could better measure return on investment. ... >>

BizReport | Email Marketing April 01, 2015

Dedicated email marketing teams significantly affect ROI

Email remains one of the top channels for return on investment, but could having a dedicated person or team help achieve better returns?... >>

BizReport | Trends & Ideas archives April 15, 2014

90% of marketers not trained in marketing performance, ROI

A woeful lack of training in marketing performance and ROI within marketing qualifications, coupled with marketers entering the profession with no formal marketing qualification, has led to many being unable to properly demonstrate to top management the business effectiveness of... >>

BizReport | Email Marketing April 02, 2014

Email continues to be ranked top for return on investment

It's hard to recall just how many years the death of email has been rumored, but still the speculation rumbles on despite data, such as that from Econsultancy, that shows email is doing just fine, thank you very much.... >>

BizReport | Email Marketing January 13, 2014

Two-thirds of marketers to increase digital investment in 2014

Email and social media marketing are just two of the functions marketers around the globe plan to invest more in during 2014, according to new research from digital marketing firm ExactTarget Marketing Cloud. ... >>

BizReport | Advertising archives October 18, 2013

Would you pay an extra 12 cents for a 1750% increase in ROI?

Often when Android and iOS go up against each other the results are contestable but new figures released by media buying firm Nanigans reveal a disparity that's hard to ignore. ... >>

BizReport | Social Marketing October 09, 2013

44% of multi-billion dollar firms yet to measure social media success

More big companies are employing staff dedicated to managing social media activities, according to a new report from IT firm Tata Consultancy Services, but few are measuring success.... >>

BizReport | Social Marketing July 08, 2013

IAB UK reveals ROI of social media for FMCG brands

Social media is generating three times the return on investment for some UK FMCG brands, according to a new study released by the Internet Advertising Bureau.... >>

BizReport | Mobile Marketing January 30, 2013

Fiksu: 21% rise in cost to acquire new loyal mobile app user

Mobile-app marketing firm Fiksu has released data showing that the cost to acquire a new loyal user rose 21% in December 2012.... >>

BizReport | December 11, 2012

Improve customer engagement with triggered emails

Triggered emails make up a very small proportion of all emails sent by businesses, yet they drive higher open and click-through rates than business-as-usual email campaigns. ... >>

BizReport | Advertising archives May 22, 2012

Genome: Yahoo's answer to big data analytics

With the purchase of interclick in December last year, all the pieces were in place for Yahoo's upcoming ad solution that crunches big data - Genome.... >>

BizReport | Social Marketing May 02, 2012

Companies highly engaged in social report 4X ROI of those that aren't

Companies that have an extensive social media presence report ROIs more than four times that of companies with little or no social media activity, according to a survey of senior executives in the US by management and digital consulting firm... >>

BizReport | Social Marketing March 27, 2012

Adobe: Marketers aren't giving social the credit it deserves

Marketers significantly underestimate the role of social in driving traffic to their websites thanks to the prevalent use of the last-click attribution model, reveals Adobe in its new Digital Index report. ... >>

BizReport | Email Marketing March 23, 2012

Email automation low despite positive effect on ROI

The latest "Email Census" from Adestra, the largest UK survey of email marketers, reveals that, despite being a "no brainer" in terms of ROI, the use of automated email triggers for abandoned shopping baskets is low.... >>

BizReport | Email Marketing August 01, 2011

Time to clean up email lists for holiday campaigns

The holiday season is looming and email marketers are vying to be the first to reach the inbox. But marketers that go ahead without cleaning up their email lists could damage both their ROI and reputation.... >>

BizReport | Social Marketing June 23, 2011

Hitwise latest to find value of a Facebook fan

Marketers desperate to justify budgets and prove the effectiveness of social media strategies may be interested in some new data released by Hitwise's Robin Goad who believes he has determined the value of a Facebook fan in terms of traffic... >>

BizReport | Advertising archives April 07, 2011

appssavvy: Social activity ads outperform static banner ads

As time spent online continues to shift towards social media and games a new type of advertising is emerging - social activity advertising. Instead of pushing ads based on a consumer's interests, demographics, and preferences, advertisers can now factor in... >>

BizReport | Social Marketing March 29, 2011

Marketers to increase social media budgets, despite lack of measurability

Social media has assumed a high importance among marketers, despite most being unsure about the likely return on investment from such activity. Such are the findings of new research from Millward Brown and Dynamic Logic. ... >>

BizReport | Social Marketing June 16, 2010

ForeSee introduces new social media ROI measurement tool

Key to the wide-spread adoption of social media by marketers is the ability to measure its impact and return on investment. Online customer satisfaction firm ForeSee Results has just introduced a new service aimed at providing marketers with just such... >>

BizReport | Social Marketing March 02, 2010

Marketers sick of social media buzzwords

Marketers are beginning to tire of social media buzzwords yet social media remains front of mind, found the Marketing Executives Networking Group (MENG) in its Third Annual Survey of Top Marketing Trends. ... >>

BizReport | Search Marketing August 26, 2009

Performics: Search ad spend rose in July

After a rocky start to the year, retail advertisers increased their spending on search ads during July, the first time this year, according to Performics.... >>

BizReport | Advertising archives April 21, 2009

AdJuggler announces "pay as you go" pricing model

A "pay as you go" pricing model is now being offered by online ad management firm Ad Juggler, in an attempt to give smaller companies more campaign flexibility. ... >>

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