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BizReport | Advertising archives April 03, 2009

U.K. leads the way in online advertising

Despite the overall advertising spend in the U.K. falling 3.5% to $25.7 billion in 2008, online advertising spend experienced growth - the only marketing medium to do so.... >>

BizReport | Mobile Marketing March 17, 2009

Mobile coupon campaign success for Planet Funk

A chain of fashion clothing stores in the U.S. used mobile coupons to bolster sales in the run up to Christmas, 2008, with amazing results. ... >>

BizReport | Email Marketing November 19, 2008

MailerMailer: Emails are being opened faster

A new study from MailerMailer reveals some interesting figures regarding the speed at which emails are opened, the effect of subject line length and the direction in which open rates are heading.... >>

BizReport | Social Marketing October 07, 2008

Why are many social media campaigns doomed to failure?

Business are going to have to adopt social media campaigns to interact and communicate with customers, according to research firm Gartner, which estimates that more than 60% of online Fortune 1000 companies will have connected with or developed an online... >>

BizReport | Email Marketing July 15, 2008

Aberdeen Group: Get personal with your customers

Marketers are still struggling with advanced personalization techniques, concludes a recent report from the Aberdeen Group, despite acknowledging the lift in ROI that personalization can create.... >>

BizReport | Email Marketing June 10, 2008

Optimize emails for image blocking, increase ROI

How would you like to up the ROI from your email marketing campaigns by $5 for every dollar spent? The Email Experience Council believes that with just a little knowledge of “inbox environment” it is achievable.... >>

BizReport | Research archives April 09, 2008

On-page placement - the missing metric

An eye-tracking study, commissioned by MarketingSherpa, demonstrates that below-the-fold ad placements aren’t seen by the majority Internet users.... >>

BizReport | Advertising archives March 03, 2008

First automated ad network turned on

In what could be an online first, a fully automated ad network has been launched that blends multiple targeting and pricing approaches to best place ads and maximize ROI. ... >>

BizReport | Email Marketing November 18, 2007

Email marketers using wrong metrics?

Recent research has found that marketers are putting more emphasis on measuring click-through rates and deliverability as a measure of their email marketing’s success than looking at indicators of financial return. ... >>

BizReport | Social Marketing June 25, 2007

Wary marketers avoid user-generated media

ROI-driven marketers are wary of using user-generated media and new media, finds a new report, and many aren’t confident about letting consumers have more control.... >>

BizReport | Search Marketing June 11, 2007

ROI measurement on the rise among search marketers

iProspect’s "Search Marketer Measurement & Performance Study", conducted by JupiterResearch, has revealed a 9 percent rise in the number of search marketers measuring ROI.... >>

BizReport | Search Marketing June 05, 2007

Yahoo introduces quality-based pricing

Yahoo Search Marketing has begun to roll out the next phase of Panama and has this week announced the introduction of quality-based pricing.... >>

BizReport | Search Marketing March 19, 2007

Brand names outperform non-branded terms for PPC advertising

Brand names as keywords are more effective in paid search advertising than non-branded terms and phrases, says Travelocity's chief marketing officer.... >>

BizReport | Research archives February 23, 2007

Forecast: Panama to boost Yahoo revenue 45%

Financial services and research firm UBS is predicting exciting growth in 2007 for Yahoo, thanks in part to their new search offering Panama. ... >>

BizReport | Email Marketing February 13, 2007

Marketers put their faith, and dollars, in email marketing

Marketers are confident that email ROI will increase in 2007, and are putting their money where their mouths are.... >>

BizReport | Email Marketing February 09, 2007

Email marketing census reveals campaign ROI inadequately tracked

A recent email marketing industry census has revealed poor measurement and tracking of return on investment (ROI).... >>

BizReport | Blogs & Content archives January 26, 2007

Forrester´s new study investigates risks and ROI of blogging

The report, entitled “The ROI Of Blogging: The “Why” And “How” Of External Blog Accountability” is based on results of research by a team led by Forrester’s Charlene Li, a Harvard M.B.A graduate, who interviewed businesses that already had blogs.... >>

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