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BizReport | Advertising archives November 15, 2009
Forecast: Short-term rebound for auto advertisers
Automakers and auto advertisers may push a bit more cash into the online realm in 2010, but according to one forecast, the upturn won't last long. Bad news for publishers and content companies with ties to the auto industry. ... >>
BizReport | Mobile Marketing October 30, 2009
Study: CPG, Auto scoring well in mobile
When it comes to mobile marketing efforts, a new study from Quattro Wireless shows that consumer packaged goods (CPG), automotive and entertainment brands and companies are performing better than other categories. Researchers found that animated mobile ads are performing better... >>
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