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BizReport | Advertising April 17, 2009

New Quantcast tool to enhance segmentation

Audience segmentation is the latest buzz phrase to hit online marketers. Rather than target ads based on age or content, segmenting the audience allows marketers to target within specific targeting categories. A new tool from Quantcast could help marketers increase... >>

BizReport | Search Marketing September 25, 2006

Quantcast Makes It Easier To Advertise On Smaller Sites

A new online advertising service is claiming to facilitate marketers reaching the niche areas of the web as effectively as top sites. Quantcast, a start-up firm in San Francisco, has over the past twelve months quietly been building up an... >>

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