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BizReport | February 25, 2016

Mobile users demand more relevant and creative ads

Consumers believe brands need to get a lot more creative and relevant with their mobile advertising, according to a new study from adtech firm Quantcast. ... >>

BizReport | Advertising archives February 10, 2016

High viewability goals damaging ad campaign performance

Extensive research reveals that advertisers who have high viewability goals do so at the detriment of their online ad performance and the ability to fully complete campaigns. ... >>

BizReport | November 27, 2012

Tumblr NOT in top 10 U.S. most popular website list

An excited and overwhelmed David Karp announced to his staff at Tumblr today that the microblogging service has achieved a spot among the top ten sites in the U.S., but he was mistaken.... >>

BizReport | Research archives June 18, 2010

Quantcast: Android responsible for 20% mobile browsing

iPads and iPhones may hold the bulk of news headlines over the last few months, but according to a new report consumers are just as enthralled with Android devices. According to the latest numbers from Quantcast, Android devices are now... >>

BizReport | Advertising archives April 17, 2009

New Quantcast tool to enhance segmentation

Audience segmentation is the latest buzz phrase to hit online marketers. Rather than target ads based on age or content, segmenting the audience allows marketers to target within specific targeting categories. A new tool from Quantcast could help marketers increase... >>

BizReport | Search Marketing September 25, 2006

Quantcast Makes It Easier To Advertise On Smaller Sites

A new online advertising service is claiming to facilitate marketers reaching the niche areas of the web as effectively as top sites. Quantcast, a start-up firm in San Francisco, has over the past twelve months quietly been building up an... >>