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BizReport | Advertising archives November 07, 2014

Expert Advises: Know the intent

As more consumers move to ecommerce and social networks they are sharing more and more about their likes and dislikes. This kind of information can be crucial to brands because it builds on the traditional targeting methods of demographic, behavior... >>

BizReport | Advertising archives September 24, 2014

Online Roundup: Rebranding to better reach businesses

The online space is constantly changing - right down to the names of companies. This week two rebrandings in the online space are underlining how businesses are changing to meet consumer growth and advertisers' needs in the online space.... >>

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