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BizReport | Mobile Marketing January 27, 2012

Nellymoser reports huge rise in magazine QR code use

As the print industry struggles to come to terms with technology, more and more publishers are making use of QR codes, as a recent study from mobile marketing firm Nellymoser reveals.... >>

BizReport | Mobile Marketing January 05, 2012

Report: Consumers curious about QR Codes

Love them or loathe them QR Codes are being noticed and, according to new research from Chadwick Martin Bailey, curious consumers are increasingly bothering to interact with them. The challenge to marketers is to provide a compelling reason to do... >>

BizReport | Mobile Marketing December 12, 2011

Singapore: QR Codes help time-starved commuters shop for groceries

Time-challenged commuters travelling on Singapore's transit system can now shop for groceries at two train stations using their smartphone and a barcode scanner. ... >>

BizReport | Mobile Marketing December 05, 2011

App firm reveals 240% rise in QR Code scanning

Holiday figures point to this season being one of the biggest for mobile to date. New data from NeoMedia supports this trend by revealing a huge rise in QR Code scanning during the Black Friday shopping frenzy.... >>

BizReport | Mobile Marketing November 30, 2011

QR Code scanning stumps college students

QR Codes have long been touted as the next hip thing in advertising and marketing but one particularly valuable segment of society just isn't getting with the program. New research from youth marketing agency Archrival reveals that the majority of... >>

BizReport | Mobile Marketing August 08, 2011

Smartphone users asked where and why they scan QR Codes

QR Codes have caused quite a buzz among marketers, but what about the people they're targeted at? Market researchers Lab42 asked 500 American adults where they saw QR Codes, if they used them and what is was that motivated them... >>

BizReport | Mobile Marketing July 22, 2011

ScanLife's barcode scan processing numbers soar

Mobile barcode firm ScanLife reveals it's now processing more than one barcode scan per second. One year ago it was processing just 10 per minute. ... >>

BizReport | Advertising May 11, 2011

Brainshark releases QR code tool

As the craze around coupons continues to grow, some brands are looking into the effectiveness of QR codes. Although QR codes can contain a deal or coupon, many actually include product information; this type of added value is interesting to... >>

BizReport | Mobile Marketing May 09, 2011

QR codes take off, USPS encourages use in mailings

As the number of smartphones being used around the globe increases so, it seems, does the popularity of quick response (QR) codes among businesses large and small. Even the USPS are encouraging mailers to use the device on mailings. ... >>

BizReport | Mobile Marketing May 02, 2011

Conde-Nast uses 2D barcodes to allow readers to "Like" advertisers

Conde-Nast's Glamour magazine is to implement 2D codes, or QR Codes, to enable readers to link content in the print publication to their social network via Facebook "Likes" or participate in promotions. ... >>

BizReport | Mobile Marketing April 14, 2011

Mobile trends: 2D barcodes more popular than 1D

More consumers are brandishing smartphones than ever before and, it seems, more consumers than ever before are using them to scan barcodes. Scanning of 2D barcodes, such as QR Codes, has overtaken scanning of 1D barcodes for the first time... >>

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