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BizReport | Blogs & Content archives December 23, 2009

gWallet releases gLTV

Virtual goods and currency firm gWallet has released the next generation of social monetization software. Their new platform gives social marketers the ability to measure the 'lifetime value' of a social consumer rather than the value of a simple click.... >>

BizReport | Social Marketing November 12, 2009

Study: Women want virtual cash, goods

When it comes to online advertising, most women are willing to watch ads or play games and apps in exchange for virtual currency. According to a new study from Q Interactive, women play games and view ads so that they... >>

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