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Over the next few weeks moms across the US are going to make a dent in the family budget with back to school buys. According to new data out from Punchtab 'Mom Spending' will increase about 77% saying they'll spend... >>
New to the mobile ad space, a B2B solution from Demandbase which allows users to target according to company and business audience members via mobile devices. Meanwhile, PunchTab is extending their cross-channel reach to television. ... >>
Two additions to the mobile space may help brands enhance consumer loyalty through mobile messaging and apps. ... >>
All consumers like to share the deals they've found online with friends and family; many of those conversations take place in the social space. But for one demographic, the social aspect of shopping is growing quickly - and may be... >>
Two new partnerships are putting more emphasis on the social space: one by allowing simplified eGifting and the other by tapping into social loyalty. ... >>
Mother's Day has passed but that doesn't mean advertisers need to give up on engaging moms for the next 365 days. New data out from PunchTab offers insight into how brands can do a better job of engaging moms, even... >>
Gamification, or offering consumers rewards, virtual or physical goods, in exchange for some type of interaction is growing in popularity. With more people engaging with ads through social media, a space where they've become accustomed to playing online games, it... >>
Two platforms are using the social space to improve customer loyalty and overall brand reach - and helping brands see increased engagement in the process. Here's how:... >>
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
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