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BizReport | Advertising archives June 13, 2017

Ad Roundup: Tools for traffic, ad placement

In today's advertising roundup, a trio of new releases into the digital space which should help brands better detect traffic sources, get their information to customers, and optimize content. ... >>

BizReport | Advertising archives October 15, 2015

Ad Roundup: 3 new partnerships

In today's advertising roundup: three partnerships that will increase brands' access to data, and thereby increase customer engagement. ... >>

BizReport | Advertising archives July 01, 2015

Ad Roundup: Video, content tools launched

In today's advertising roundup, two platform which give content creators and brands access to targeting and distribution. ... >>

BizReport | Advertising archives May 25, 2015

PulsePoint: Content marketing, native future of advertising

In a new report out from PulsePoint, researchers suggest native advertising and content marketing spends will increase by more than 45% over the next two years. Are these ad forms the future of online advertising? ... >>

BizReport | Advertising archives November 25, 2014

Prediction: Programmatic to push content marketing spend

Look for more dollars to be pushed into the programmatic space. That is the takeaway from a new PulsePoint study which indicates most marketers believe programmatic will be pushing content marketing within the next two years.... >>

BizReport | Advertising archives July 07, 2014

Top 3 tips to implement better RTB strategy

Programmatic advertising, which automates the buying and selling of ads, is beginning to push ad buying according to one expert. In fact, this year many believe programmatic offerings will see a substantial lift for online brands. One expert offers the... >>

BizReport | Advertising archives November 14, 2011

Two video offerings to help brands better connect

New data indicates online video content is skewing away from 'family friendly' content into the realm of more advanced viewers. That doesn't have to be a bad thing, though, and with two new video offerings, brands should be able to... >>

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