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BizReport | Mobile Marketing August 23, 2019

Reports: Mobile engagement down, clicks up

Consumers continue to turn to m mobile devices for entertainment, but just how lucrative is the mobile space? Two new reports shed light on how consumers are engaging with email and ads within the mobile space. ... >>

BizReport | Advertising archives June 21, 2019

How to create a strong SPO strategy

By 2020 programmatic ad spending is predicted to reach $100 billion. As this spend continues to increase so is the reliance on Supply Side Platforms (SSPs) for quality space and, according to one expert, why more brands must incorporate Supply... >>

BizReport | Mobile Marketing February 20, 2019

Report: Video pushing in-app monetization

Mobile video continues to be a key player for marketers. According to new PubMatic data video, along with header bidding, are pushing in-app monetization. ... >>

BizReport | Mobile Marketing February 07, 2019

Study: Programmatic In-App spend up

Look for more advertisers to add programmatic in-app ads to their digital campaigns. That's the word from new PubMatic data, which indicates that about 25% of digital ad budgets could soon go toward mobile apps. ... >>

BizReport | Mobile Marketing September 10, 2018

Reports ID mobile trends, lifecycle for brands

Mobile continues to take up a larger percentage of consumers' digital time, whether that time is spent with social media, video streaming, or shopping. Two new reports identify key mobile areas which are key for brands' mobile strategy. ... >>

BizReport | Mobile Marketing May 23, 2018

Report: App impressions up 84% for Q1

Mobile continues its steady pace, with some areas of mobile seeing significant growth over the past year. According to data just released by PubMatic, global app impressions increased more than 80% from Q1 2017 to Q1 2018.... >>

BizReport | Advertising archives October 17, 2011

RTB spending to surpass $6B by 2015

As people across the globe become connected to the Internet, advertisers are pushing more dollars into a specific area: real-time bidding (RTB). According to a new PubMatic report the global RTB spend should surpass $6 billion by 2015 as advertisers... >>

BizReport | Advertising archives April 11, 2011

What audience data can do for you

Recently PubMatic launched a new on demand service for audience data, serving these bits of information in real time. Audience Data on Demand works by connecting publishers with third part audience data to better engage these consumers.... >>

BizReport | Advertising archives April 06, 2011

PubMatic: Brand advertisers want RTB options

When it comes to the online space, more brand advertisers are looking at real-time bidding (RTB) options. Rather than paying above premium prices or having no control over ad pricing, PubMatic's new report indicates that these marketers believe they will... >>

BizReport | Advertising archives March 01, 2011

Study: Consumers need understanding of data collection

Analysts say consumer definitely do not want to have data collected during their browser sessions. But a new report from PubMatic disagrees. According to their research consumers are more will to be tracked anonymously once they understand what that actually... >>

BizReport | Advertising archives October 08, 2010

Study: RTB options lift revenue, performance

A new collaborative study sheds light on real time bidding (RTB) opportunities, with the key takeaways being a 64% lift in revenue for publishers and a 749% performance increase for advertisers using real time bidding. The study included real time... >>

BizReport | Advertising archives September 28, 2010

PubMatic launches firewall to protect online data

A new release from PubMatic should give publishers a bit higher comfort level where their data and information is concerned. Today the company launches a firewall which will help to prevent the leakage of data and give publishers more transparency... >>

BizReport | Advertising archives June 29, 2009

PubMatic predicts ad prices in real time

Online advertising revenue optimization service PubMatic has released a new tool that could help publishers and marketers keep a better grasp on ads. Called Ad Price Prediction, the tool literally predicts the cost of an ad unit in real time.... >>

BizReport | Blogs & Content archives March 17, 2009

PubMatic launches ad platform for large publishers

Ad optimization firm PubMatic has launched a new platform geared specifically for larger publishers. Called PubMatic Premier, the platform is aimed at helping publishers making more than $5 million in annual revenue by helping them better control advertising on their... >>

BizReport | Advertising archives January 17, 2009

PubMatic: Display ad pricing plummets

According to the most recent AdPrice Index, published by PubMatic, Q4 2008 saw a significant decline in online display ad pricing compared to the same period the year before. ... >>

BizReport | Advertising archives October 16, 2008

PubMatic: Display ad prices continue to fall

Prices for display ads sold via ad networks have hit their lowest point in twelve months during the third quarter of this year, according to PubMatic's latest AdPrice Index.... >>

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