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BizReport | Social Marketing September 14, 2011

Twitter enables ad serving to non-Followers

Twitter is expanding the reach of its Promoted Tweets by allowing brands to put ads in front of people who aren't even Following them.... >>

BizReport | Advertising archives July 29, 2011

Twitter ads appear in users' timelines

Starting today ads placed on Twitter, known as Promoted Tweets, will begin showing up on the timelines of users that follow the advertiser.... >>

BizReport | Advertising archives April 13, 2010

Twitter rolls out paid search ads

The Twitter ad platform is finally here, coming in the form of Promoted Tweets. The micro-blogging service rolled out the ad platform today along with a set of test-phase brands who will try it out before more ad products are... >>