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BizReport | Advertising archives October 29, 2019
Reports: More video ad dollars, engagement going online
New data out from PricewaterhouseCoopers (PwC) indicates digital advertising will continue to push past the television spend. Researchers with their Global Entertainment & Media Outlook report that in 2018 online advertising outpaced television by $36 billion, with brands and marketers... >>
BizReport | Advertising archives June 13, 2016
2017 will see Internet advertising overtake broadcast TV for the first time
According to PricewaterhouseCooper's latest outlook report, Internet advertising will overtake broadcast advertising in the U.S. within the next year.... >>
BizReport | Ecommerce archives April 29, 2015
Investment in online performance marketing pays off in UK
Cost-conscious consumers in the U.K. spent a record amount on purchases through price comparison and other deal websites in 2014, according to a new study from the Internet Advertising Bureau conducted by PricewaterhouseCoopers, as marketers upped investment in online performance... >>
BizReport | Ecommerce archives February 16, 2015
Study: Shoppers want mobile alerts, not location targeting
Online and mobile shoppers like their email discounts and online coupons. But, according to one new report, they aren't so keen on retailers tracking them via mobile location targeting. According to the study more than half of online/mobile shoppers choose... >>
BizReport | Advertising archives August 09, 2010
TargetSpot, Aha Mobile in exclusive deal
Terrestrial and local radio may not be on advertisers' minds, at least not as much today as ten years ago, but internet radio? It's a different beast and with increased mobile targeting options, many brands are signing on to find... >>
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