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BizReport | Advertising March 16, 2021

IAB/PwC identify brand challenges post-pandemic

While the pandemic may have resulted in higher-than-average ecommerce and m:commerce revenues, saving many merchants from despair, ongoing lockdowns and change consumer habits are also forcing brands to adjust on the fly to consumers' needs. That is a key takeaway... >>

BizReport | Advertising archives October 29, 2019

Reports: More video ad dollars, engagement going online

New data out from PricewaterhouseCoopers (PwC) indicates digital advertising will continue to push past the television spend. Researchers with their Global Entertainment & Media Outlook report that in 2018 online advertising outpaced television by $36 billion, with brands and marketers... >>

BizReport | Advertising archives June 13, 2016

2017 will see Internet advertising overtake broadcast TV for the first time

According to PricewaterhouseCooper's latest outlook report, Internet advertising will overtake broadcast advertising in the U.S. within the next year.... >>

BizReport | Ecommerce archives April 29, 2015

Investment in online performance marketing pays off in UK

Cost-conscious consumers in the U.K. spent a record amount on purchases through price comparison and other deal websites in 2014, according to a new study from the Internet Advertising Bureau conducted by PricewaterhouseCoopers, as marketers upped investment in online performance... >>

BizReport | Ecommerce archives February 16, 2015

Study: Shoppers want mobile alerts, not location targeting

Online and mobile shoppers like their email discounts and online coupons. But, according to one new report, they aren't so keen on retailers tracking them via mobile location targeting. According to the study more than half of online/mobile shoppers choose... >>

BizReport | Advertising archives August 09, 2010

TargetSpot, Aha Mobile in exclusive deal

Terrestrial and local radio may not be on advertisers' minds, at least not as much today as ten years ago, but internet radio? It's a different beast and with increased mobile targeting options, many brands are signing on to find... >>