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BizReport | Ecommerce archives September 27, 2016

Study: Visuals important in reviews

When it comes to researching products online, reviews have become very important for consumers. But, new data from PowerReviews indicates that reviews with images attached are even more important that those. ... >>

BizReport | Ecommerce archives July 07, 2016

Expert: How incentivized reviews may - or may not - work for brands

While most big online retailers - the Amazon's, Walmart's and Best Buy's - email shoppers post-purchase to remind them about ratings and reviews, many smaller retailers do not. And, even those big stores that do send review reminders aren't capturing... >>

BizReport | Ecommerce archives July 05, 2016

Expert: How multiple purchases impact reviews

According to several new reports, up to half of online purchases now include multiple items - and these multi-item orders are impacting consumer reviews. ... >>

BizReport | Ecommerce archives May 05, 2016

How reviews from gift-givers can help brands

Reviews left by consumers who are using a brand's product day in and day out are important, there is no doubt about it. But, according to one expert, many brands are missing a crucial segment of reviewers: those who gift... >>

BizReport | Advertising archives February 23, 2016

Top 5 tips to turn reviews into advertising

Reviews are one of the best ways businesses can use user generated content (UGC) as part of their advertising strategy. Using reviews, however, isn't just about pulling a few for your front page. Here's how to use reviews to boost... >>

BizReport | Loyalty Marketing November 13, 2014

Top 3 tips to implement an engagement-based loyalty strategy

There are two basic types of loyalty programs: transcational programs which focus on driving repeat sales from a single customer and engagement based which focus on rewarding customers for interacting with brands and providing user generated content like reviews.... >>

BizReport | Loyalty Marketing November 12, 2014

Brands: Why you need engagement-based loyalty

Consumers like loyalty programs, but did you know there is a difference between transactional and engagement-based loyalty programs? One expert believes brands should use engagement-based loyalty systems to tap directly into the opinions and experiences of their customers. ... >>

BizReport | Ecommerce archives September 12, 2011

PowerReviews release leverages Facebook for sales

A new platform from PowerReviews may help drive more commerce from with the Facebook social network. The two offerings, Facebook Discovery and Facebook Community, first help social networkers discover products and then make it simpler to share information.... >>

BizReport | Social Marketing August 25, 2011

Brands: Why you should pay attention to Google+ now

Facebook is still the king of social networks, but newcomer Google+ is making a fast splash in the marketplace and making many stop and look. But the platform has had some growing pains - from unsecured photos to faked accounts.... >>

BizReport | Social Marketing July 26, 2011

Reports: Online shoppers influenced by social

The Quarterly Digital Intelligence Briefing (Q2 2011) from Adobe and Econsultancy finds that 90% of marketers place value on traffic volume - the more people coming to their websites from social media the better, they believe. However only about one-third... >>

BizReport | Ecommerce archives June 16, 2011

Study: Shoppers spending more time on research

In the world of shopping, the impulse buy is quickly becoming a thing of the past. Not because consumers aren't impulsive, but because of the simplicity in researching products and brands according to a new report. Out from the e-tailing... >>

BizReport | Ecommerce archives December 02, 2008

PowerReviews gives SMBs online review option

Just as online shoppers have come to expect product images and detailed descriptions, they will soon come to expect user reviews, too. The role of reviews in online buying behavior is such that they're no longer a helpful site addition,... >>